Business Proposal Review

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A business proposal review is a process where the lawyer checks every part of the business proposal. They ensure that it meets the recent updates in the company and isn't created against any government policies. During their discussion with the client, a lawyer understands the need and necessity of the business proposal. Based on this, they analyze the legal document and ensure that it serves the client's demand.

Inclusions of a Business Proposal Review

There is a proper process to conduct the business proposal review. It simply doesn't mean that the lawyer will pick you the document and read through it. It involves defined steps and actions that must be fulfilled. Here is a list of sections and how a lawyer conducts a professional business proposal review -

  • Cover Letter

    The cover letter is the first page of the business proposal. This includes all the necessary information their prospective employer might be looking for. In short, it is a way to keep the client engrossed in reading through the entire business proposal. During the business proposal review, the lawyer goes through the cover letter. Based on the client's needs, they ensure that the cover letter is well drafted.

    For instance, in a similar situation, while approaching a client to provide digital marketing services, the cover letter must mention about the company's services. Further, it can include necessary and specific details, such as 'A digital marketing firm who has served 150 clients in the past three years.'

  • Title Page and Table of Contents

    Most companies create several business proposals, since a lot of work is involved in creating the business proposal, sometimes the documents may get exchanged. Thus, it is important to check whether the title page and table of content match the initial cover letter. Once the lawyer goes to the cover letter, they must ensure that the entire business proposal is aligned with it.

  • Operational Strategies of the Company

    It can be said that a business proposal is a form of effective marketing strategy. It is a sales pitch to convert a perspective to a future customer. To make the client interested, it is important to talk about the company's operational strategies.

    For instance, you may talk about the number of people working within the company, who provide a particular service. The business proposal may also mention how the process shall be carried out to reduce any complications.

    In this section of the business proposal review, the lawyer ensures that every detail sent out in the document is legally valid. It also helps the company reduce complications in the future as it clearly states how the alliance would work.

  • Qualifications of the Team

    Within the business proposal, it is equally important to state your team's qualifications. This is not only an effective marketing strategy but also helps you avoid legal complications.

    For instance, if the client is looking for content marketing solutions in the medical and Health care field, regular content writers who are exposed in the medical and Health care segment or qualified doctors who have stepped into the field of content writing, can provide the same services. When you keep the qualifications of your content writers clear, you get legally protected. For example, in this situation, if the client is looking for a doctor specifically, however, you have mentioned that the content writer is an MBA, it protects and safeguards you. The client cannot file a legal case against you for misleading them.

  • Payment Structure and Details

    In this section of the business proposal, the company mentions the services, packages and pricing structure. A company's pricing structure may periodically be changed. Thus, during the business proposal review, the lawyer ensures that the pricing structure mentioned in the proposal meets the latest structure of the company.

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Key Terms

  • Sue : When a company fails to meet their mentioned terms and conditions, the client or consumer can file a case against them.
  • Effective Marketing Strategy: A business proposal is a legal document to reach out to prospective customers.


A business proposal review is a way to help secure your company from embarrassment and legal complications by checking through the business proposal. An expert lawyer from Contracts Counsel can greatly help you conduct a business proposal review.

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