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Privacy policies are necessary for any digital medium that collects user data, such as websites, e-commerce sites, blogs, web applications, mobile applications, and desktop applications.
You might also know privacy policies by other names, such as:
- Privacy statement.
- Privacy page.
- Privacy notice.
- Privacy information.
What Information Do You Collect?
The information your company collects through digital customer visits usually depends on the purpose of your website or app and your industry. Common examples of personal information collected digitally include:
- First name and last name.
- Mailing address.
- Billing address.
- Email address.
- Phone number.
- Marital status.
- Religious beliefs.
- Credit card information.
Other information might relate specifically to customer actions within the site. For example, if your website allows users to share pictures, comment on posts, or like other user's information, you might collect all that data, as well.
Privacy policies are not just a good way to build trust with and offer transparency to your customers — they're also legally necessary and required by most third-party applications.
Digital privacy laws and regulations exist all over the world, so if your website draws visitors from outside of your state or country, you need to abide by their local privacy laws in addition to your own. It's absolutely vital that you research the legal obligations relevant to your customer base to ensure you're abiding by the necessary laws.
- The Federal Trade Commission Act: Regulates commercial practices.
- Electronic Communications Privacy Act: Protects certain digital communications from unauthorized use.
- Computer Fraud and Abuse Act: Makes unauthorized computer and data access illegal.
- Children's Online Privacy and Protection Act: Requires parental consent before collecting information from children under the age of 13.
- Controlling the Assault of Non-Solicited Pornography and Marketing Act: Governs deception and disclosure through email marketing.
- Financial Services Modernization Act: Governs personal information use by financial institutions.
- Fair and Accurate Credit Transactions Act: Requires creditors and other financial institutions to maintain identity theft prevention programs.
Many states also have specific privacy laws. California's law, called the California Online Privacy Protection Act , is the most comprehensive and strict nationwide, so most companies use it for guidance when structuring their privacy policies.
If you have customers or website visitors from all over the world , you should refer to international privacy laws to ensure you're meeting all the necessary legal requirements.
- Customer data: List the types of information you collect and explain how it's collected.
- Usage: Explain how you use the information you collect.
- Storage and protection: Describe how you store and protect customer information to keep it safe from hackers.
- Tracking: Explain how your company uses tools like cookies, log files, and other tracking tools.
- Opt out: Provide the option to opt out of data collection.
- Public data: Explain how you control and share any public data.
- Third-party access: Describe what access third-party services will have to your customers' data.
- Changing or removing: Explain how you go about modifying or deleting customer data.
- Transfers: Offer information on if, how, and when you'll share personal information with other businesses.
- Marketing: Give notice if you'll use the provided email address to send marketing information from your company.
- Questions: Offer frequently asked questions and answers regarding data collection and usage.
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Terry Brennan is an experienced corporate, intellectual property and emerging company transactions attorney who has been a partner at two national Wall Street law firms and a trusted corporate counsel. He focuses on providing practical, cost-efficient and creative legal advice to entrepreneurs, established enterprises and investors for business, corporate finance, intellectual property and technology transactions. As a partner at prominent law firms, Terry's work centered around financing, mergers and acquisitions, joint ventures, securities transactions, outsourcing and structuring of business entities to protect, license, finance and commercialize technology, manufacturing, digital media, intellectual property, entertainment and financial assets. As the General Counsel of IBAX Healthcare Systems, Terry was responsible for all legal and related business matters including health information systems licensing agreements, merger and acquisitions, product development and regulatory issues, contract administration, and litigation. Terry is a graduate of the Georgetown University Law Center, where he was an Editor of the law review. He is active in a number of economic development, entrepreneurial accelerators, veterans and civic organizations in Florida and New York.
I'm a Washington-licensed lawyer specializing in trademark practice and with an extensive trademark education and academic background. I currently work with domestic and international businesses seeking trademark protection in the U.S. by conducting trademark searches, providing legal advice, submitting USPTO applications, and preparing responses to office actions. I'm passionate about trademark law and always looking forward to helping small and medium businesses promote their value by having a registered federal trademark. If you have questions or concerns about trademark/copyright/IP licensing and require legal advice, feel free to contact me so we can have a first chat.
Mr. Pomeranz serves as the principal of Pomeranz Law PLLC, a boutique law firm representing clients across myriad industries and verticals. Before founding the firm, Mr. Pomeranz served as Senior Vice President, Legal & Compliance and General Counsel of Mortgage Connect, LP in 2017. Mr. Pomeranz also served as Counsel, Transactions for Altisource Portfolio Solutions S.A. (NASDAQ: ASPS) beginning in 2013, and was based in the company’s C-Suite in Luxembourg City, Luxembourg. Mr. Pomeranz began his career with Mainline Information Systems, Inc. as an in-house attorney.
I have 10 years experience providing general counsel, in the form practical and timely legal advice, under strict deadlines to individuals and various business unit stakeholders, balancing commercial needs with legal concerns at large corporations and start-ups. I am skilled at reviewing, analyzing, drafting and negotiating commercial and government contracts globally for the procurement and sale of services and goods. I also help clients ensure compliance with regulations (including data privacy), laws and contractual obligations and protect, enforce and exploit intellectual property rights and support in the development of IP strategy. I am a Certified Information Privacy Professional/United States (CIPP/US) licensed by the IAPP - International Association of Privacy Professionals.
Over 15 year experience drafting, reviewing and negotiating contracts both as in-house counsel and in law firms, including my own law firm.
Rinky S. Parwani began her career practicing law in Beverly Hills, California handling high profile complex litigation and entertainment law matters. Later, her practice turned transactional to Lake Tahoe, California with a focus on business startups, trademarks, real estate resort development and government law. After leaving California, she also served as in-house counsel for a major lending corporation headquartered in Des Moines, Iowa as well as a Senior Vice President of Compliance for a fortune 500 mortgage operation in Dallas, Texas prior to opening Parwani Law, P.A. in Tampa, Florida. She has represented various sophisticated individual, government and corporate clients and counseled in a variety of litigation and corporate matters throughout her career. Ms. Parwani also has prior experience with state and federal consumer lending laws for unsecured credit cards, revolving credit, secured loans, retail credit, sales finance and mortgage loans. She also has served as a special magistrate and legal counsel for numerous Florida County Value Adjustment Boards. Her practice varies significantly from unique federal and state litigation cases to transactional matters. Born and raised in Des Moines, Iowa, Ms. Parwani worked in private accounting for several years prior to law school. Her background includes a Certified Public Accountant (CPA) certificate from Iowa (currently the license is inactive) and a Certified Management Accountant (CMA) designation (currently the designation is inactive). Ms. Parwani or the firm is currently a member of the following organizations: Hillsborough County Bar Association, American Bar Association, Tampa Bay Bankruptcy Bar Association, National Association of Consumer Bankruptcy Attorneys, and the American Immigration Lawyers Association. She is a Fellow of the American Bar Association. Ms. Parwani is a frequent volunteer for Fox Channel 13 Tampa Bay Ask-A-Lawyer. She has published an article entitled "Advising Your Client in Foreclosure" in the Stetson Law Review, Volume 41, No. 3, Spring 2012 Foreclosure Symposium Edition. She is a frequent continuing legal education speaker and has also taught bankruptcy seminars for the American Bar Association and Amstar Litigation. She was commissioned by the Governor of Kentucky as a Kentucky Colonel. In addition, she teaches Immigration Law, Bankruptcy Law and Legal Research and Writing as an adjunct faculty instructor at the Hillsborough Community College Ybor campus in the paralegal studies program.
Possesses extensive experience in the areas of civil and transactional law, as well as commercial litigation and have been in practice since 1998. I addition I have done numerous blue sky and SEC exempt stock sales, mergers, conversions from corporations to limited liability company, and asset purchases. I have worked in commercial litigation, corporate and transactional law, intellectual property and bankruptcy. In recent years I have expanded my practice to include family law, personal injury, medical malpractice, and wrongful death.