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What Is A Trademark Application?
A trademark application is the form and process used to apply for a trademark, which is a type of intellectual property that covers a recognizable sign, design, or expression. Trademark applications are used by brands to protect their designs and creative so they cannot be copied or used without their permission.
For example, the Nike Swoosh is one of the most recognizable logos in the world. Nike will have a trademark to protect its competitors from using it.
To register your trademark, you will have to fill out a trademark application with the United State Patent and Trademark Office (USPTO). Once this application is approved, your trademark will be registered and protected for your use only.
Trademark Application Requirements Summary
A trademark application has several requirements and just because you apply to register your trademark, does not mean you will get it registered. It is very important to make sure your application meets all the requirements for federal registration to avoid denial.
Before starting the application process, you need to search a trademark database to make sure your trademark is original and doesn’t look too similar to any other registered trademark. You can utilize USPTO’s Trademark Electronic Search System for this task.
Next, you should determine what type of trademark you want to register, a standard character trademark or a special form trademark. These trademarks require different submission requirements and have different protections. Once your application is submitted, you cannot change to a different trademark.
You should familiarize yourself with the different types of trademark applications available and determine which application is right for you. This process can be complicated so if you are having trouble understanding the trademark application process, you should consult with an intellectual property lawyer to assist you.
Read here for more information about the USPTO and trademarks.
Trademark Application Process – Step by Step
The trademark application process is lengthy and very involved. There are a lot of options to take into consideration and steps to follow.
How To Apply For A Trademark
Step 1: Select a mark: Selecting a mark is the first step to your application process. You must ensure that your mark will be registerable with the USPTO and that it can be protected. In addition to selecting a mark, you will also have to identify the mark format. This can be a standard character mark, a stylized mark, or a sound mark. Finally, you must clearly identify what goods and services your mark is meant to apply to.
Step 2: Set up an account with USPTO: You will need to go to USPTO.gov to create an account to access the Trademark Electronic Application System. This is where you will apply for your trademark.
Here is a link to the Trademark Electronic Application System.
Step 3: Determine what form you need: There are two initial application forms, TEAS Plus and TEAS Standard. You will need to choose which application. The cost for the TEAS Plus application is $250 while the TEAS Standard is $350. These applications offer different protections and have different requirements. It is important that you select the right one.
Step 4: Fill out the initial application: Once you have selected your application type, you are ready to fill out the initial application. Processing times for a new application is generally between 60 and 80 days.
Step 5: Monitor your application: You are responsible for monitoring your application. It is important to check the status of your application because there will be more documents and requirements that must be met, and you don’t want to miss an important deadline. You can check the status of your application through the Trademark Status and Document Retrieval System.
Step 6: Application Review: Your application will be reviewed by USPTO and if it has met all the filing requirements, it will be forwarded to an examining attorney. The attorney will examine the application and your trademark to be sure that it complies with all rules and requirements. This step in the process can take several months. In some instances, the attorney will find an issue with the application and send an “office action” letter detailing the reason for refusal. If you receive this letter, you have six months to respond, or your application will be declared abandoned.
Step 7: Approval and Publication: After the examining attorney approves your trademark application, your trademark must be published in the USPTO “Official Gazette”. This is a weekly publication that publishes trademarks so that any party who thinks they may be harmed by a trademark can oppose the registration of that trademark. An opposing party has 30 days from publication to file an opposition to registration.
Step 8: Registration: If the application you submitted was for a trademark based on use, as long as there are no objections to the registration of your trademark, the USPTO will register the trademark and send you a certificate of registration. If the application you submitted was for a trademark based on an intent to use, once the trademark is registered you have six months to either use the mark or request an extension to use the mark.
Step 9: Maintenance Documents: You are responsible for filing all specific maintenance documents required to keep your trademark registration valid. Even after your trademark is registered, you should still check your registration status annually to ensure all documents are up to date.
If you would like information on how to file an international trademark application, click here.
Types of Trademark Applications
There are two types of initial trademark applications. The TEAS Plus Application and the TEAS Standard Application. Although these applications may seem similar, choosing the wrong one could lead to the denial of your application. Each application has specific requirements, uses, and limitations.
- Filing fee of $250
- More initial requirements than the TEAS Standard
- Description of goods and services must be selected from preset list
TEAS Plus Positives: The TEAS plus is the less expensive of the two applications and can be very helpful for an inexperienced applicant. Applicants do not have to struggle with coming up with a description of goods and services because they are required to select from a preset list that is provided by Trademark ID Manual.
TEAS Plus Negatives: One of the most common reasons that a trademark application is denied is because it is too similar to another mark and would likely cause confusion. In the application process, being able to use specific language in your description of goods and services could help you distinguish your mark from one that is already registered. Because the TEAS Plus application limits your ability to use custom language, your mark could be denied if it is too similar to an existing mark.
- Filing fee of $350
- Option to use custom language on application
TEAS Standard Positives: The ability to use custom language on your application could help distinguish your mark from an already registered mark and avoid refusal of your application.
TEAS Standard Negative: Using custom language and creating your own description can be difficult because there are very strict guidelines for describing goods and services. You may want to consult a trademark lawyer to help draft your description and help you through the application process.
You can find out more about the types of trademark applications by clicking here.
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Benefits of a Trademark
Registering your trademark is a way to protect your intellectual property. There are several benefits that come along with trademark registration.
- Benefit 1: You are provided legal protection from having someone else copy or use your design
- Benefit 2: Registering your trademark will ensure that your mark is unique and therefore you are not copying or using someone else’s design without permission subjecting yourself to a lawsuit.
- Benefit 3: If you register your trademark, your company is the only company allowed to use that trademark or one similar to it.
- Benefit 4: You can use the registered trademark symbol next your trademark indicating that your trademark is federally registered. This makes your company look well established and professional.
- Benefit 5: Your federally registered trademark can be used for foreign trademark filing should you ever want to expand your business overseas.
Who Can Get A Trademark?
Anyone can apply for a trademark, even those who are not US citizens. However, there are four basic requirements that must be met to file a trademark application with the USPTO. Please review them below:
- Name: The owner of the trademark must apply for the trademark under their own name. The owner can be an individual, a partnership, a corporation, or an association.
- Type of Entity: The type of entity applying for the trademark must be specified and the national citizenship of the individual or entity must be disclosed on the application.
- Actual Use or Intent to Use: The application for a trademark must be based on the actual use of the trademark or the intention to use the trademark. Depending on the type of use, the applicant will have to follow different requirements.
- Example of the Trademark: If the application is based on actual use, an example (drawing, label, tag, etc.) of the trademark must be submitted with the application.
Get Help with a Trademark Application
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Meet some of our Trademark Application Lawyers
G'day, my name is Michele! I work with startups, entrepreneurs and small/medium-sized businesses across the country in a wide array of industries. I help them with all of their ongoing, daily legal needs. This includes entity formation, M&A, contract drafting and review, employment, asset sale & acquisition, and business sales or shareholder exits. I'm half-Australian, half-Italian, and I've lived the last 20+ years of my life in America. I've lived all over the USA, completing high school in the deep south, graduating cum laude from Washington University in St. Louis, and then cum laude from Georgetown University Law Center. After law school I worked for the Los Angeles office of Latham & Watkins, LLP. After four intense and rewarding years there, I left to become General Counsel and VP of an incredible, industry-changing start-up called Urban Mining Company (UMC) that manufactures rare earth permanent magnets. I now work for Phocus Law where I help run our practice focused on entrepreneurs, startups, and SMEs. I love what I do, and I'd love to be of help! My focus is on providing stress-free, enjoyable, and high-quality legal service to all of my clients. Being a good lawyer isn't enough: the client experience should also be great. But work isn't everything, and I love my free time. I've been an avid traveler since my parents put me on a plane to Italy at 9-months old. I'm also a music nut, and am still looking for that perfect client that will engage me to explain why Dark Side Of The Moon is the greatest album of all time. Having grown up in a remote, and gorgeous corner of Australia, I feel a strong connection to nature, and love being in the elements.
Attorney Greg Corbin is the founder and principal of Signal Law in Denver, Colorado. A top-rated trial and transactional lawyer with more than seven years of total legal experience, Mr. Corbin provides exceptional counsel and support to clients across the greater Denver metro and surrounding areas who have legal needs involving any of the following: business and corporate law; contracts and agreements; incorporations, partnerships and other entity formation and dissolution services; and ongoing business counsel for emerging and expanding commercial enterprises. Utilizing the latest in cost-saving technologies and advanced automation, Mr. Corbin has established his practice as a modern law firm ready for the future, and he strives to provide the highest level of representation to his clients and help them achieve their goals and the favorable outcomes they seek as efficiently and cost-effectively as possible. He has gained a reputation for his innovative solutions as well as his transparent pricing structure and responsiveness when dealing with his clients. In recognition of his outstanding professionalism and service, Mr. Corbin has earned consistent top rankings and endorsements from his peers as being among the top lawyers in his region for business law and transactions. A 2008 graduate of Kansas State University, Mr. Corbin obtained his Juris Doctor from Boston University School of Law in 2013. The Massachusetts Bar Association admitted him to practice that same year, and the Colorado State Bar Association admitted him in 2015. Mr. Corbin is an active member of the Denver Bar Association and the Colorado State Bar Association, among his other professional affiliations, and he supports his local community through his involvement with Project Worthmore and Biking for Baseball, where he serves on the boards of directors.
Startup Lawyer that caters to the entrepreneurial spirit. Focusing on building long term relationships and working with emerging startups throughout their entire life cycle. From concept to IPO, I'll will help guide you along the way. Years of high level experience drafting, negotiating, and reviewing all types of transactional contracts, e.g., operating agreements, charters, bylaws, NDAs, Terms of Service, Master Service Agreements, etc. You name it; it's crossed my desk. Have a depth of experience working with the USPTO to file trademarks, copyrights, and patents. If you're in the startup space and need a helping hand, I'm your guy.
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Atilla Z. Baksay is a Colorado-based attorney practicing transactional and corporate law as well as securities regulation. Atilla represents clients in the negotiation and drafting of transactional (e.g. master service, purchase and sale, license, IP, and SaaS agreements) and corporate (e.g. restricted stock transfers, stock options plans, convertible notes/SAFE/SAFT agreements, bylaws/operating agreements, loan agreements, personal guarantees, and security agreements) contracts, in-house documents (e.g. employment policies, separation agreements, employment/independent contractor/consultant agreements, NDAs, brokerage relationship policies, and office policy memoranda), and digital policies (e.g. terms of service, privacy policies, CCPA notices, and GDPR notices). Atilla also reviews, and issues legal opinions concerning, the security status of digital currencies and assets. Following law school, Atilla practiced international trade law at the Executive Office of the President, Office of the United States Trade Representative, where his practice spanned economic sanctions enacted against goods originating in the People’s Republic of China valued at $500 billion. Afterwards, Atilla joined a Colorado law firm practicing civil litigation, where the majority of his practice comprised of construction defect suits. Today, Atilla's practice spans all corporate matters for clients in Colorado and the District of Columbia.
After graduating from The University of Chicago Law School in 2002, Clara spent eight years in private practice representing clients in complex commercial real estate, merger and acquisition, branding, and other transactional matters. Clara then worked as in-house counsel to a large financial services company, handling intellectual property, vendor contracts, technology, privacy, cybersecurity, licensing, marketing, and otherwise supporting general operations. She opened her own practice in September of 2017 and represents hedge funds, financial services companies, and technology companies in a range of transactional matters.