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A lawyer for trademark search is someone who conducts a search to determine if a proposed trademark is already in use by another company. The professional attorney helps conduct a trademark search by devising specific strategies that include the type of trademarks, the goods they cover, and the approximate time frame.

The following blog highlights the significance of trademark searches and the associated lawyers.

What is a Trademark Search?

A trademark search refers to an action that determines whether the particular logo or symbol is used in commerce. Such searches can be narrow in scope but may include results from every avenue for trademark protection. The process involves appropriate searching strategies that consider the nature of the mark, the goods that it covers, the allocation of resources, and the timeline for bringing it to commerce.

A trademark search can be classified into two different categories – ‘full search’ and ‘knock-out search.’ The full search covers all aspects of trademark protection in the system subject to research. Moreover, the knock-out search covers all the marks on a particular electronic search system database. Different service providers may use different terminology for these types of searches.

Importance of a Trademark Search

Trademark searches look for trademarks of other companies with similar names, sectors, and work.

Trademarks are supposed to help business owners protect the company and the brand. However, if the owner chooses a weaker trademark, which is already in use by other companies, it may not prove beneficial for the organization. However, there are other factors, such as goods or services it covers and the level of consumer recognition, that also play a role in determining the strength of a trademark.

Business owners also require a considerable amount of money to get a trademark for the company. However, the money may go to waste if another company already has a trademark for the same name.

Organizations who use a trademark already used by another company may end up in legal cases. The other company can file a lawsuit against the business owner, who shall incur heavy fines or may have to shut the company down.

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Why Hire a Lawyer for a Trademark Search

A lawyer for a trademark search is an expert in matters related to trademark laws, designs, and practices. The professional attorney provides legal advice and assistance in different fields related to trademark laws and intellectual property rights (IPR).

The lawyer further assists the clients by helping them to register for a trademark. They can further help business organizations with the registration and enforcement of trademarks.

The lawyer will also ensure that the client registers the trademark with the Patent and Trademark Office.

Most business organizations must have a professional trademark lawyer who acts as a backbone and protects them from legal issues.

Here is how a lawyer can help clients and make things easier for them in relation to a trademark search.

  • An organization must keep several things in mind when considering a trademark search. A lawyer can provide legal advice in such cases that shall be helpful for the client in the longer run.
  • The lawyer helps clients conduct a trademark clearance search before filing an application.
  • The professional attorney helps clients draft an application that is free of any legal complications.
  • The lawyer further helps establish legal rights over the selected trademark.

Responsibilities of a Lawyer for Trademark Search

Whenever a new company comes into the market or launches a new product, it must ensure that its basic rights and products get safeguarded. Having a lawyer’s support in the initial days of a trademark search can help prevent any legal complications in the future. If things do not happen accordingly, a trademark lawyer can help protect the company's integrity and prevent getting sued or fined.

Here is a breakdown of responsibilities associated with a lawyer for a trademark search.

  • Begin with a Basic Search

    The lawyer helps clients with trademark searching by looking over the internet for a company or a product that is similar to the business. The process enables clients to understand how many companies or products match their trademark and how they can make it different from others.

    The professional attorney also helps clients conduct a few more searches other than the trademark to help them understand the market better and create brand value for themselves. It further lets the clients get ideas on how to differentiate their products.

  • Widen the Scope of Searches

    If a business organization searches the web, the team members may not be able to get their hands on all products or companies. However, an experienced lawyer for a trademark search can enable the client to widen the scope and broaden the search.

    The professional attorney assists clients in looking for companies that may be related or remotely connected to their services. The process helps them understand what is missing in their product or what additional elements they should add to it. A lawyer also helps clients contact other companies for collaboration purposes.

  • Help Clients Look for Variations

    A professional lawyer can help clients conduct a detailed search if there is a similar trademark company or product in the market. It helps them figure out how they can alter their respective trademark.

    The process also allows clients to establish variations in terms that do not affect the product but ease out the trademark registration process. The professional attorney can assist the clients in making the required changes that can help get their trademark without major complications.

  • Apply for Trademark

    A business owner has to consider many things once the trademark search is complete. A professional lawyer assists the client in filing the trademark which is an extensive process.

    If the documentation is incorrect or lacks details, the business owner might also have to endure the entire process again. A professional lawyer for trademark search will ensure that the application is complete per requirements and that the company, products, and services meet the current norms and policies to prevent legal complications.

Key Terms Related to a Trademark Search

  • Trademark: It is an identity based on which your company, product, or services can be identified. It can be a word or a logo. Having a trademark means that no other individual can gain rights over it.
  • Trademark Search: It is an investigation that happens ahead of choosing a trademark that helps organizations understand the similarity of the product, services, or company. It helps them look for similar existing businesses in the market.
  • Documentation: Before applying for any registration, an organization needs to fill in all the necessary papers and proofs. This process is known as documentation.


Conducting a trademark search can help organization know more about similar companies that offer services or products that match the business. It helps business owners identify their differences and apply for a trademark accordingly. A trademark search lawyer helps protect the company's integrity by safeguarding its intellectual property and saving it from theft.

Contact ContractsCounsel to get an expert that will help with your trademark search. Apart from this, they also have a team of dedicated lawyers who are experts in providing legal guidance and help. They offer services such as trademark registrations, licensing, drafting contracts, etc.

ContractsCounsel is not a law firm, and this post should not be considered and does not contain legal advice. To ensure the information and advice in this post are correct, sufficient, and appropriate for your situation, please consult a licensed attorney. Also, using or accessing ContractsCounsel's site does not create an attorney-client relationship between you and ContractsCounsel.

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