How an Information Technology & Services Business Hired a Lawyer to Draft a Cookies Policy in Florida

If your website uses cookies to track visitors, you may be subject to strict privacy laws in the United States, Europe, Canada, and beyond, including the GDPR, UK GDPR/PECR, California’s CCPA/CPRA, and Quebec’s Law 25. Failing to comply can expose businesses (even small e-commerce sites) to fines, audits, or enforcement actions. GDPR, UK GDPR, and PECR If you have users in the EU or UK, the strictest rules apply. Non-essential cookies such as analytics, advertising, or social media tracking can’t be dropped until a user has given valid consent. Valid consent under GDPR must be freely given, specific, informed, and unambiguous. That means no pre-ticked boxes, no “by continuing to browse you consent,” and no dark patterns where “Reject All” is buried or harder to find than “Accept All.” Essential cookies, like those used to keep items in a cart or for login security, don’t require consent but still must be disclosed. Users must be able to withdraw consent just as easily as they gave it, which usually means a persistent “Cookie Settings” link at the bottom of the site. ePrivacy Directive This European law creates the consent requirement for storing or accessing information on a user’s device. It works alongside the GDPR, which sets the standard for what valid consent looks like. Together they form the backbone of EU cookie regulation. California CCPA/CPRA In California, the rules are different. You don’t need opt-in consent for cookies (except for minors), but you do need to provide disclosures and an opt-out. If you allow third-party advertising or analytics cookies that could qualify as “selling” or “sharing” personal information, you’re required to display a clear “Do Not Sell or Share My Personal Information” link. You must also process the Global Privacy Control (GPC) browser signal automatically as an opt-out. For minors, there are special rules: under 13 requires parental consent for selling or sharing, and between 13 and 16 requires the user’s own opt-in. Other U.S. State Laws States like Colorado, Connecticut, and Virginia now require opt-outs for targeted advertising and profiling. Colorado goes a step further and requires honoring state-designated universal opt-out mechanisms, not just GPC. This means your systems need to detect and act on these browser signals in real time. Quebec’s Law 25 Quebec has taken a more EU-style approach. Non-essential cookies and other tracking technologies require prior, express consent. If you’re serving Canadian users, especially in Quebec, you’ll need to design your banner and policy closer to GDPR standards. What to Include in a Cookies Policy A legally compliant policy should be easy to find, typically linked in your site footer and from the banner itself. It should contain: • A plain language explanation of what cookies are and why you use them • Categories of cookies (necessary, preference, analytics, advertising) with examples and purposes • Duration of storage (session vs. persistent cookies) • Identification of third-party cookies, including names of providers and links to their policies • Instructions for users on how to manage or withdraw consent, both on your site and through browser settings • A description of how refusal of non-essential cookies may affect site functionality • Contact details for privacy inquiries and a clear “last updated” date Compliance in Practice Use a consent management platform or a tag manager configuration that blocks all non-essential cookies until consent is given in the EU, UK, and Quebec. Design your banner so “Accept All” and “Reject All” are equally visible, with a “Customize” option for granular control. Keep consent logs that record when consent was given, which categories were selected, and the version of the banner in use at the time. Regulators may ask to see this. If you’re covered by CCPA/CPRA or other U.S. state laws, make sure your systems detect and act on GPC or state-mandated universal opt-out mechanisms. If you’re relying on third-party ad tech or analytics vendors, check their contracts to confirm they’ll honor these signals downstream. Avoid cookie walls that block access unless a user accepts all cookies. European regulators generally view that as invalid because consent isn’t freely given if there’s no real choice. Review and update your policy regularly. If you change vendors, add new tracking tools, or alter how you use cookies, update the policy and refresh the banner if needed. Protect Your Business Regulators are imposing multimillion-dollar fines for cookie violations. Contracts Counsel’s privacy attorneys can draft compliant policies and consent systems tailored to your business and aligned with 2025 legal requirements.

If you do business in CA or Europe, yes. Even if not legally required, having a cookie policy is considered a best practice for transparency and user trust. It helps users understand: What cookies are. Types of cookies used (e.g., essential, functional, analytics, advertising). Purpose of each cookie. Duration cookies are stored. How users can manage or disable cookies.