ContractsCounsel Logo

Brand Ambassador Contract

Clients Rate Lawyers on our Platform 4.9/5 Stars
based on 9,865 reviews
No Upfront Payment Required, Pay Only If You Hire.
Home Types of Contracts Brand Ambassador Contract

Jump to Section

If you plan to hire an influencer to promote the business, you may need a brand ambassador contract. A good brand ambassador agreement, or influencer agreement, keeps the brand and ambassador away from worries and any problems that may arise in the future.

This post covers all the important details.

What is a Brand Ambassador Contract?

The brand ambassador contract is legally binding between the brand and the person intended to represent the brand.

It is easy for the brand to outline its expectations with the ambassador. It also streamlines the protocol for the ambassador to follow. A brand ambassador contract usually entails:

  • The ambassador and the brand
  • The tenure or timeline for which ambassador represents the brand
  • The tone and language used in the promotion of the brand
  • The conduct that is discouraged when representing the brand
  • Legal rights, responsibilities, copyrights, and non-disclosures
  • The Terms of payment, other standard terms, number of sponsored posts
  • The cancellation agreement

Why Do You Need a Brand Ambassador Contact?

For businesses to grow and flourish, marketing plays an important role. Recently brands and companies are focusing more on their brand development, awareness, and authority by deploying various marketing tactics.

In these instances, influencers and brand ambassadors are hired for a particular period until the marketing milestones are achieved.

Consequently, to protect the interest of the brand and company, they require a legally binding contract. A brand ambassador contract is a great way to put everything in writing, detailing all the nitty-gritty details.

There are tons of templates available on the internet, but they are not customed to your brand or, in the case of an ambassador, for the nature of the job. Hence, hiring a lawyer who understands your work or brand is crucial and can outline a contract accordingly.

Meet some lawyers on our platform

Elexius E.

8 projects on CC
View Profile

Terence B.

81 projects on CC
View Profile

Zachary J.

301 projects on CC
View Profile

Danny J.

4 projects on CC
View Profile

Who Uses a Brand Ambassador Contract?

The brand mainly uses the contract, and the ambassador intended to promote the brand. Both parties prefer to keep things legally binding, written down, and signed to keep things streamlined and within the bounds of legality.

It is usually used by:

  • Influencers
  • Actors
  • Models
  • Employees of the brand

Here is an article about what a contract is.

What Should Be Included in a Brand Ambassador Contract?

Every contract differs in nature depending on the company and what they require from the ambassador. However, all contracts have a similar outline with some specifications dictated by the brand or ambassador.

For a comprehensive and fool-proof contract, it should include the following details.

  • Term: In this section, the brand and the ambassador agree on a timeline they will work together; it is vital to write down the exact date; for example, from the 24th of June 2022 to the 24th of June 2023. Ambassador can request the brand to mention a precise date if there are any vague references. If any term is breached or violated, the company and ambassador can also add a clause to end the contract.
  • Services and Compensation: This section outlines the work and scope for the ease of the brand ambassador and the brand to give the sense of work that needs to be done. Similarly, the compensation for the services is also discussed to make this clear between the brand and the influencer or ambassador. The compensation can be a one-time payment or milestones per task or job.
  • Termination: In this section, both parties discuss if they can at some point terminate the contract. There may be some cases where the ambassador can harm the brand's integrity or the brand failing to comply with the requirements of the ambassador in the process.
  • Rights for Publicity: In rights for publicity, both parties agree in using the content produced by the ambassador to use for publicity at the discretion of the brand.
  • Confidentiality: The brand and ambassador need to work with trust. Hence under this section, they agree on keeping all information exchanged during the contract and after the termination of service private.
  • Miscellaneous: In this section, the contract includes all other legalities exclusive to the brand. It may consist of obligations, representation, and indemnity of the company/ambassador, warranties, and other clauses relevant to the company and brand.

ContractsCounsel Brand Ambassador Contract Image

Image via Pexels by Los Muertos Crew

How Are Brand Ambassadors Paid?

The brand ambassador is paid after the services are rendered. These terms are also mentioned with the timeline of how soon the ambassador will get paid after the services.

All milestones and projects are outlined for convenience for both parties. In this way, if the marketing was not successful for the brand, the ambassador will get paid for the service regardless.

How Long Does a Brand Ambassador Contract Last?

The contract can last as low as one week and for five years. However, most brands prefer to hire an ambassador for six months or a year. These terms can be changed upon the agreement of both parties.

After the services are rendered, they may continue to renew the contract or hire another ambassador for the services. Having a smaller contract gives the brand to liberty to try new things, shuffle and work with new talent.

Similarly, a contract often binds them from working with competitor brands for ambassadors. Later, ambassadors can work with other brands and explore their options.

Benefits of a Brand Ambassador Contract

First, it is best for both parties to streamline the whole process with the timeline.

The brand and ambassador can highlight the responsibilities of each. For example, if the brand ambassador has to travel for brand promotion, who will bear the costs, and other promotion-related expenses should be discussed.

It is possible that the marketing and publicity did not bring a return on investments. In that case, the contract safeguards the interests of the ambassador.

The contract binds the ambassador to keep all confidential information to themselves while working for the brand. It works well for the interest of the brand.

Shortcomings of a Brand Ambassador Contract

Since all the duties and responsibilities are outlined, the ambassador must abide by and attempt all duties. Failing to complete all responsibilities may result in penalties.

In some cases, brands need to change some strategies and plans during terms. Any changes or additions may result in an additional fee. In addition, the brand ambassador can charge an additional fee for the basic outline or plan changes.

Brand ambassadors have to partake in the marketing and promotion of the brand –even though the brand ambassador cannot relate with the brand.

Who Writes a Brand Ambassador Contract?

The lawyers design these contracts. An expert lawyer will ensure that all aspects of the terms and conditions are covered. It safeguards the interests of both the brand ambassador and the object, delegating the responsibilities.

Here is an article about legal contract cost.

Get Help with a Brand Ambassador Contract

The contract is of utmost importance for the company and brand ambassador. The contract helps in making all things transparent. Therefore, the contracts need to be compact and cover all aspects. Any loopholes may result in conflicts.

It is best to reach the lawyers who specialize in creating the contract depending on the nature of the business – since they will be able to cover all the basis and grounds of the business.

Post a project in ContractsCounsel’s marketplace to get flat fee quotes from lawyers to help with your legal project. All lawyers in our network are vetted by our team and peer-reviewed by our customers for you to explore before hiring.

How ContractsCounsel Works
Hiring a lawyer on ContractsCounsel is easy, transparent and affordable.
1. Post a Free Project
Complete our 4-step process to provide info on what you need done.
2. Get Bids to Review
Receive flat-fee bids from lawyers in our marketplace to compare.
3. Start Your Project
Securely pay to start working with the lawyer you select.

Meet some of our Brand Ambassador Contract Lawyers

Adalbert M. on ContractsCounsel
View Adalbert
5.0 (6)
Member Since:
October 26, 2022

Adalbert M.

Managing Partner | Attorney
Free Consultation
Port Saint Lucie, FL
3 Yrs Experience
Licensed in FL
Western Michigan University Thomas M. Cooley Law School

Dynamic Attorney helping people and small business owners protect their assets. Founding Attorney at THE CYA LAW FIRM, PLLC, in Port Saint Lucie, Florida. Offering a wide range of legal services including: Living Trusts and Wills, POA and Advanced Directives, Business Formation, Contract drafting, Business Counsel, Prenuptials and Postnuptials, and more. **Licensed in Florida and fluent in English and Spanish.

Kimbrelly K. on ContractsCounsel
View Kimbrelly
5.0 (1)
Member Since:
November 1, 2022

Kimbrelly K.

Attorney
Free Consultation
Lake Lure, NC
26 Yrs Experience
Licensed in NC
University of North Carolina at Chapel Hill

Attorney Kegler has been licensed to practice law in ​the State of North Carolina since 1998. Over the years,​ she has worked in firms that focused on small​ business financing, initial startup formation, to​ starting several businesses of her own with bootstrap​ financing to venture capital funding. As a Certified​ Dream Manager, she couples the skills of listening to​ understand the big picture to get to solutions that not​ only fit today's needs but also the long term needs of​ her entrepreneurial clients.​

Christina S. on ContractsCounsel
View Christina
5.0 (1)
Member Since:
November 1, 2022

Christina S.

Managing Attorney
Free Consultation
Kingsport, TN
13 Yrs Experience
Licensed in TN
Appalachian Law School

I am an attorney who has been practicing for over a decade, experienced in multiple areas of law, both from a litigation and more procedural side. The great thing about my practice is that it has trained me to deal with so many different types of problems and to find solutions in a variety of legal scenarios that are almost never similar.

Karl D. S. on ContractsCounsel
View Karl D.
4.7 (2)
Member Since:
October 28, 2022

Karl D. S.

Attorney
Free Consultation
Middlebury, Connecticut
12 Yrs Experience
Licensed in CT, MA
Pepperdine University School of Law

Karl D. Shehu, has a multidisciplinary practice encompassing small business law, estate and legacy planning, real estate law, and litigation. Attorney Shehu has assisted families, physicians, professionals, and people of faith provide for their loved ones by crafting individualized estate and legacy plans. Protecting families and safeguarding families is his passion. Attorney Shehu routinely represents lenders, buyers, sellers, and businesses in real estate transactions, researching and resolving title defects, escrowing funds, and drafting lending documents. To date, Attorney Shehu has closed a real estate deal in every town in Connecticut. As a litigator, Attorney Shehu has proven willing to engage in contentious court battles to obtain results for his clients. While practicing at DLA Piper, LLP, in Boston, Attorney Shehu represented the world’s largest pharmaceutical companies in multidistrict litigations filed throughout the United States. He has been a passionate advocate for immigrants and the seriously injured, frequently advising against lowball settlement offers. He is willing to try every case to verdict, and he meticulously prepares every case for trial. Attorney Shehu began his legal career as a consumer lawyer, utilizing fee-shifting statutes to force unscrupulous businesses to pay the legal fees of aggrieved consumers. For example, in Access Therapies v. Mendoza, 1:13-cv-01317 (S.D. Ind. 2014), Attorney Shehu utilized unique interpretations of the Trafficking Victims Protection Act, Truth-in-Lending Act, and Racketeer Influenced and Corrupt Organizations Act (RICO) to obtain a favorable result for his immigrant client. Attorney Shehu is a Waterbury, Connecticut native. He attended Our Lady of Mount Carmel grammar school, The Loomis Chaffee School, and Chase Collegiate School before earning degrees from Boston College, the University of Oxford’s Said Business School in England, and Pepperdine University School of Law. At Oxford, Karl was voted president of his class. Outside of his law practice, Attorney Shehu has worked to improve the world around him by participating in numerous charitable endeavors. He is a former candidate for the Connecticut Senate and a parishioner of St. Patrick Parish and Oratory in Waterbury. In addition, Attorney Shehu has written extensively on the Twenty-fifth Amendment and law firm retention by multinational firms.

Cherryl M. on ContractsCounsel
View Cherryl
Member Since:
November 4, 2022

Cherryl M.

Contract Attorney
Free Consultation
London, GB
6 Yrs Experience
Licensed in CA
University of California, Hastings College of the Law

I am a U.S. lawyer (licensed in California) and have recently relocated to London. I hold a bachelor’s degree in Political Science from the University of California, Berkeley and a Juris Doctor law degree from the University of California, Hastings College of the Law. I have extensive experience in providing legal services and support in areas of business, labor & employment, IP enforcement (patent infringement, copyright & trademark), and other litigation matters; Reviewing, drafting, and editing business and legal documents/contracts; Conducting legal research and analysis, drafting memorandums, pleadings, discovery, document review, various motions, mediation briefs, and other litigation related activities; Reviewing and preparation of templates, policies, and processes for compliance with laws and regulations; educating and advising on legal and compliance issues.

Myron M. on ContractsCounsel
View Myron
Member Since:
November 3, 2022

Myron M.

Attorney
Free Consultation
Dallas, Texas
26 Yrs Experience
Licensed in TX
South Texas College of Law

For over 20 years Myron E. Mims Esq. has provided legal and consulting services to small and medium sized businesses. Mims served as regional counsel for a real estate investment and development firm where he managed the Company’s contract execution and management, and dispute resolution affairs. Mims was responsible for oversight and risk management of all legal affairs, including management of a robust litigation docket consisting of a seven figure, multi-party construction lawsuit, and multiple vendor and tenant disputes. Mims prepared new contract docs and implemented execution and management processes that lead to the reduction of litigation. As a managing partner of Nixon Mims, LLP Mims provided legal and consulting services to clients of that consisted of real estate, construction, telecommunications, media and food industry businesses. Mims routinely assisted clients with developing corporate governance and management protocols, strategic planning initiatives, and advised clients in the negotiation and execution of complex business transactions. Mims routinely provided operational oversight and technical analysis for management. During this period Mims obtained firsthand experience of the access to capital impediments and challenges that growth-stage businesses face.

Maigan W. on ContractsCounsel
View Maigan
Member Since:
November 2, 2022

Maigan W.

Principal Attorney
Free Consultation
San Diego, California
3 Yrs Experience
Licensed in CA
California Western School of LaW

Maigan is a registered nurse and attorney with tech law experience, specifically in Web3, including NFTs. Maigan acted as general counsel for a NFT platform for two years and speaks and understands smart contracts. As a registered nurse, Maigan is in a unique position to understand health law issues and graduated with a concentration in health law distinction. Maigan is happy to help you create a business entity, draft and negotiate contracts and agreements, apply for trademarks, draft terms of service and privacy notices, draft terms of sale for NFT drops, draft web3 licenses, and act as a consultant for other attorneys looking for someone who understands web3 and NFTs. Maigan speaks conversational Spanish.

Find the best lawyer for your project

Browse Lawyers Now

How It Works

Post Your Project

Get Free Bids to Compare

Hire Your Lawyer

Business lawyers by top cities
See All Business Lawyers
Brand Ambassador Contract lawyers by city
See All Brand Ambassador Contract Lawyers
related contracts
See More Contracts
other helpful articles

Quick, user friendly and one of the better ways I've come across to get ahold of lawyers willing to take new clients.

View Trustpilot Review

Contracts Counsel was incredibly helpful and easy to use. I submitted a project for a lawyer's help within a day I had received over 6 proposals from qualified lawyers. I submitted a bid that works best for my business and we went forward with the project.

View Trustpilot Review

I never knew how difficult it was to obtain representation or a lawyer, and ContractsCounsel was EXACTLY the type of service I was hoping for when I was in a pinch. Working with their service was efficient, effective and made me feel in control. Thank you so much and should I ever need attorney services down the road, I'll certainly be a repeat customer.

View Trustpilot Review

I got 5 bids within 24h of posting my project. I choose the person who provided the most detailed and relevant intro letter, highlighting their experience relevant to my project. I am very satisfied with the outcome and quality of the two agreements that were produced, they actually far exceed my expectations.

View Trustpilot Review

How It Works

Post Your Project

Get Free Bids to Compare

Hire Your Lawyer

Want to speak to someone?

Get in touch below and we will schedule a time to connect!

Request a call

Find lawyers and attorneys by city