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A social media agency contract sets out expectations, obligations, terms of payment, and other information between a firm owner and a social media advisor.
A social media agency contract is usually lawfully binding and makes specific policies for both parties. It also safeguards you against any legal conflicts arising while finishing the project and sets out a detailed plan for the project fees and timelines. This contract establishes clear expectations for the task and can save both parties significant time.
It can also summarize any exclusions not incorporated within the social media management project. In addition, if your customer is new to social media, they may think you are undertaking specific obligations, such as video production or community management. Besides, a social media agency contract summarizes any exclusions, so there is no perplexity throughout the project concerning each party's functions and obligations.
Why Do You Need a Social Media Agency Contract?
Even if you have been associated with a customer for several years, you can still face legal issues or conflicts around a project's extent. No matter how small the project is, there can still be problems that might arise. Therefore, having a social media agency contract makes things more effortless for everyone.
Not only that, but a social media agency contract also makes you look much more proficient. It specifies you as a legal business individual and lets the client feel comfortable operating with you. They will also be able to understand just how much work might be concerned in the project. A social media agency contract allows the customer to see all the elements involved in a campaign and how long they might take, which assists you in proving your work's worth.
What Does a Social Media Agency Contract Entail?
A social media agency contract is a lawful document that comprises the number of distinct elements. Moreover, each element should be summarized within the agreement so that both parties comprehend the prerequisites. Below are some common elements included in a social media agency contract.
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Primary Project Information
The primary part of the social media agency contract should emphasize the necessary project information, including the assistance offered, any parties involved, and the dates the project will cover. Also, remember this could also incorporate other freelancers, agencies, or other stakeholders interested in the project.
In addition, you must ensure that you determine who will sign the agreement and represent the customer and the freelancer or social media agency. Generally, this will be the company owners on the customer's side.
On your part, this will either be the agency or whoever is representing you within your social media agency. Moreover, if you are freelancing, you should execute the agreement yourself.
Additionally, it is important to outline these parties clearly. And depending on the task, sometimes teaming up with other groups can take longer than operating alone. You would also want to draft the specific obligations with various agencies or departments.
Your client might think that you have no problem working with other agencies, and while this shouldn't be a significant deal, it may add time to the task, so this should be summarized upfront.
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The Work Concerned
It is likely the most important detail of your complete social media agency contract. This component summarizes the work to be finished and any inclusions included. In this segment, you should be as thorough as possible, so there is no perplexity about the job involved. Summarize all the functions and obligations involved in the task and include all the other components for which the customer is responsible.
Likewise, ensure you have any project goals if you make a social media calendar, including which social platforms you'll be publishing on and the actual number of posts you'll produce. And it is reasonable to incorporate any secondary activities that might be part of the task.
Thus, if you're delivering social media agency services, outline what you will deliver. In addition, you should also summarize the clients' obligations and deadlines, including what needs to be supplied for you to finish the project. It is especially necessary if client data or resources are needed for you to meet your side of the project elements. Moreover, if you wish to be prescriptive, you can even incorporate assessments for fulfilling your objectives or decide on KPIs so the customer is clear on what they can anticipate.
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Payment and Cost Details
The payment and cost details are another essential element of your social media agency contract. In addition, any social media agency agreement should determine exactly how much the job will cost and comprise a payment plan. Hence, the client understands how much is due and when. You should also specify whether you're working on a retainer basis or a one-off project for a specified period.
Also, when summarizing the cost, including any additional fees, taxes, a different hourly rate, and a payment plan within the social media agency contract. The plan should summarize which payments are unpaid when or even determine that payments are due when you hit specific milestones within the task.
If different people are paying for different elements within the project, define this within the payment provisions. You may also want to add elements on any expenditures within the project and who will cover these expenses. It might comprise travel expenditures, the cost of tools, software, or imagery, or an hourly rate to cover the cost of additional assistance or overtime.
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Timelines
Another essential component of your social media agency contract is your timelines. If the job is open-ended, or you're operating based on a continuous social media management contract, define this within the agreement. Moreover, incorporate any specific deliverables due to specific timelines within this section.
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Key Terms
- Brand Awareness: Brand awareness is a key social media metric that gauges awareness through the engagement and number of mentions a brand obtains online.
- Dashboard: A dashboard is an instrument that permits marketers and social media administrators to handle all their social media functions across all mediums from one screen.
- Social Media Management: Social media management is about managing a social media account, or more frequently several accounts, by publishing and engaging with the target audience.
Conclusion
In a nutshell, a social media agency contract ensures that both parties maintain specified roles to avoid misinterpretations or disputes down the road. And suppose you are looking for professional attorneys to help you draft a comprehensive social media agency contract. In that case, our experts at ContractCounsel will help them as soon as possible.
Meet some of our Social Media Agency Contract Lawyers
Jonathan K.
Jonathan is the Founder and Managing Attorney of Liberty Legal Solutions, LLC, a law firm dedicated to building, protecting, and defending the business and personal interests of our clients in Oklahoma. Jonathan's primary practice areas are business law, contracts and agreements, business litigation including breach of contract disputes and commercial claims, and outside general counsel services. Jonathan is considered an "America First" attorney by several of his clients, and has a reputation for aggressively defending their interests and rights both inside and outside the courtroom. Prior to founding Liberty Legal Solutions, LLC, Jonathan worked with a civil litigation law firm in Edmond, Oklahoma, where he obtained experience in a variety of practice areas. Jonathan has also worked with regional creditor rights law firms where he has assisted them in starting their branch operations in Oklahoma. Jonathan earned his B.A. in Government & International Politics from George Mason University in 2002 and earned his Juris Doctor from Oklahoma City University in 2006. Jonathan is married to his wife Jennifer. When not helping clients, Jonathan enjoys reading, Republican politics, spending time with family, traveling, and working on his "Freedom Friday" blog.
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I am a solo-practitioner and founder of The CYA LAW FIRM, PLLC, in Port Saint Lucie, Florida. I am a transactional lawyer, focusing on Asset Protection, Estate Planning, and Business Law. I am fluent in Spanish and English.
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Karl D. Shehu, has a multidisciplinary practice encompassing small business law, estate and legacy planning, real estate law, and litigation. Attorney Shehu has assisted families, physicians, professionals, and people of faith provide for their loved ones by crafting individualized estate and legacy plans. Protecting families and safeguarding families is his passion. Attorney Shehu routinely represents lenders, buyers, sellers, and businesses in real estate transactions, researching and resolving title defects, escrowing funds, and drafting lending documents. To date, Attorney Shehu has closed a real estate deal in every town in Connecticut. As a litigator, Attorney Shehu has proven willing to engage in contentious court battles to obtain results for his clients. While practicing at DLA Piper, LLP, in Boston, Attorney Shehu represented the world’s largest pharmaceutical companies in multidistrict litigations filed throughout the United States. He has been a passionate advocate for immigrants and the seriously injured, frequently advising against lowball settlement offers. He is willing to try every case to verdict, and he meticulously prepares every case for trial. Attorney Shehu began his legal career as a consumer lawyer, utilizing fee-shifting statutes to force unscrupulous businesses to pay the legal fees of aggrieved consumers. For example, in Access Therapies v. Mendoza, 1:13-cv-01317 (S.D. Ind. 2014), Attorney Shehu utilized unique interpretations of the Trafficking Victims Protection Act, Truth-in-Lending Act, and Racketeer Influenced and Corrupt Organizations Act (RICO) to obtain a favorable result for his immigrant client. Attorney Shehu is a Waterbury, Connecticut native. He attended Our Lady of Mount Carmel grammar school, The Loomis Chaffee School, and Chase Collegiate School before earning degrees from Boston College, the University of Oxford’s Said Business School in England, and Pepperdine University School of Law. At Oxford, Karl was voted president of his class. Outside of his law practice, Attorney Shehu has worked to improve the world around him by participating in numerous charitable endeavors. He is a former candidate for the Connecticut Senate and a parishioner of St. Patrick Parish and Oratory in Waterbury. In addition, Attorney Shehu has written extensively on the Twenty-fifth Amendment and law firm retention by multinational firms.
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I have had my own law practice since 2014 and I enjoy solving my clients’ problems. That’s why I constantly stay on top of the latest developments in the law and business of startups, entertainment, art, intellectual property, and commercial enterprise. I constantly keep learning because everything I learn helps me make my client’s life better. I assist clients in all aspects of copyright, trademark, contract, trade secret, business, nonprofit, employment, mediation, art, fashion, and entertainment law. Even though I am licensed to practice law in NY, I have worked for clients all over the country and even in Europe, Africa, and Latin America. No matter the client, I always look for ways to protect their assets, artworks, businesses, and brands with strategies to help them grow. I am a fluent bilingual legal professional who can analyze complex legal and business problems and solve them creatively for the benefit of my clients. I am detail-oriented and attentive which makes me excellent at negotiating, drafting, and revising all types of agreements and deals. I advise creatives and companies on intellectual property issues, risk management, and strategic planning. My clients love what I do for them because I employ a practical, client-tailored, and results-oriented approach to their case, no matter how small.
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I have 27 years of experience with drafting, editing, revising, reviewing and amending business and commercial contracts and agreements of all kinds.
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I am a U.S. lawyer (licensed in California) and have recently relocated to London. I hold a bachelor’s degree in Political Science from the University of California, Berkeley and a Juris Doctor law degree from the University of California, Hastings College of the Law. I have extensive experience in providing legal services and support in areas of business, labor & employment, IP enforcement (patent infringement, copyright & trademark), and other litigation matters; Reviewing, drafting, and editing business and legal documents/contracts; Conducting legal research and analysis, drafting memorandums, pleadings, discovery, document review, various motions, mediation briefs, and other litigation related activities; Reviewing and preparation of templates, policies, and processes for compliance with laws and regulations; educating and advising on legal and compliance issues.
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