Asset Purchase Drafting Cost (2026)

I’m a business attorney with 25+ years of experience helping companies and creators protect their brands and get deals done right. After two decades working in-house for consumer product companies, I know how to balance legal protection with real-world business needs—and I bring that practical approach to every contract I handle.

Skilled in the details of complex corporate transactions, I have 15 years experience working with entrepreneurs and businesses to plan and grow for the future. Clients trust me because of the practical guided advice I provide. No deal is too small or complex for me to handle.

Delivering proactive and strategic guidance to health and fitness professionals and entities as they scale.

I am a New York-barred attorney and the founder of Ariel Herzog Law PLLC, a corporate practice focused on business law and on the privacy, security, and AI issues that arise in commercial contracting. I began my career in the corporate group at Willkie Farr & Gallagher LLP in New York, working in mergers and acquisitions, capital markets, and general corporate matters. I handle transactions across the full lifecycle — letters of intent, purchase agreements, due diligence, disclosure schedules, ancillary documents, and closing — as well as commercial agreements, entity formation, and corporate governance. My practice also involves data processing agreements, security addenda, vendor terms, and AI and data diligence, including helping companies resolve enterprise contracts stalled in a customer's security review. I am also the founder of Quarterback, an AI platform for managing M&A transactions.

Rhea de Aenlle is a business-savvy attorney with extensive experience in Privacy & Data Security (CIPP/US, CIPP/E), GDPR, CCPA, HIPAA, FERPA, Intellectual Property, and Commercial Contracts. She has over 25 years of legal experience as an in-house counsel, AM Law 100 firm associate, and a solo practice attorney. Rhea works with start-up and midsize technology companies.

With over 15 years of legal experience, I was admitted to the bar in 2008 and have since cultivated a diverse legal background. My expertise spans family law, estate planning, healthcare regulatory matters, and business law. I have a particular knack for crafting meticulous contracts. My approach is client-centric, ensuring that every individual receives personalized, knowledgeable guidance tailored to their unique situation. Partner with me, and let's navigate the complexities of the law together. www.downslawla.com

Copyright, trademark, and intellectual property contracts and licenses. General Business contracts. Practical and comprehensive advice and contract drafting in an efficient, no-nonsense manner. She routinely represents clients needing copyright, trademark, and intellectual property contracts and licenses in the book publishing industry, music publishing, and all aspects of art and entertainment. She has represented both sides of the table - creators and authors and corporations and businesses. After 40 years of experience she has seen most business models and structures and has worked with many general contracts in different industries.