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Protect Your Agency Relationship with a Clear Influencer Management Agreement
This 4-page Influencer Management Contract is a lawyer-drafted contract that sets out the professional relationship between an influencer management company and a creator, influencer, or talent.
It clearly defines the management services you’ll provide, how commissions are calculated, how long the agreement lasts, what happens on renewal, and how disputes will be handled if something goes wrong.
The result is a practical, business-grade template you can reuse with each new talent engagement, while still tailoring key deal points like term length, commission percentage, and exclusions.
Who this Agreement is for:
• Influencer and talent management agencies that negotiate campaigns and brand deals for creators.
• Boutique PR, social media, and digital agencies that now offer influencer management services.
• Managers and consultants who secure brand collaborations, signature collections, and long-term opportunities for talent.
• Creators, influencers, and public figures who want a clear written understanding with their manager about services, exclusivity, and fees.
• Small businesses or startups building an in-house talent roster and looking for a consistent management contract.
Key clauses included in this template:
• Management Services and Scope. Describes the management services provided by the company, including career guidance, publicity, public relations, image consulting, event promotion, digital development, negotiation of brand opportunities, and support with networks, channels, and signature collections.
• Talent Approval of Opportunities. Confirms that the manager focuses on long-term, vision-aligned opportunities while preserving the talent’s right to approve or decline deals presented.
• Term and Automatic Renewal. Sets an initial multi-year term with clear start and end dates, plus an automatic renewal mechanism unless either party gives written notice within a specified notice period.
• Management Fee and Exclusions. Defines the percentage commission on the talent’s gross earnings in the influencer industry for deals secured by the company, and allows you to specify exclusions such as pre-existing campaigns or particular revenue streams.
• Exclusivity. Requires the talent to work exclusively with the company for management services during the term and to forward all work offers and campaign opportunities to the company.
• Invoicing, Payments, and Trust Account. Provides that the company invoices brands, collects payments, holds funds for talent in a separate trust account, and passes through payments to the talent after deducting the management fee, while clarifying that the company does not withhold taxes.
• Promotion and Representation. Allows the company to feature the talent in pitch decks, agency websites, and promotional materials, and requires the talent to list the company’s contact information on social channels and promotional materials, with a termination option if that obligation is ignored.
• Prior Agreements and Enforceability. States that this agreement supersedes prior understandings and that if any part is found invalid, the remainder stays in effect.
• Assignment, Amendments, and Waiver. Permits the company to assign the agreement, restricts talent assignment without consent, requires written, signed amendments, and clarifies that a waiver of one breach is not a waiver of others.
• Mediation and Binding Arbitration. Builds in a stepped dispute resolution process: mandatory mediation first, followed by binding arbitration if mediation fails within a set number of days, with shared costs for the neutrals and each side paying its own representation costs.
• Waiver of Jury Trial and Governing Law. Includes an express waiver of jury trial rights and a governing law and venue clause specifying which state’s courts or arbitration rules apply.
• Notices and Additional Terms. Sets formal notice procedures and provides space for additional customized terms or deal-specific provisions.
Use this Agreement to put every influencer management relationship on a solid legal foundation, and purchase and download the template today so you can start using it with your next talent onboarding.
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