Trademark Lawyers for Wisconsin
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Meet some of our Wisconsin Trademark Lawyers
Vicki P.
Vicki graduated from Regent University School of Law in Virginia Beach, Virginia in 1996. She is a licensed attorney. She has been admitted to Wisconsin since 1998 and Pennsylvania since 1999.
"Perfect review of my loan agreement. Provided great info so I could make an informed decision."
Robert A.
Robert A.
Robert McMillan Arthur is a collaborative attorney and mediator practicing across Wisconsin, with offices in the Metro Milwaukee area and Northeastern Wisconsin. He is a general practitioner, concentrating in Small Business Law, Entertainment Law, Intellectual Property Law, Nonprofit Law, Divorce and Family Law. Robert’s business law practice focuses on the needs of small, closely-held businesses and startups. As a veteran of a family owned business, Robert applies his extensive experience to advise his clients in a broad spectrum of legal issues, including contracts, licensing, trademark, copyright, employment, and business formation. With multidisciplinary qualifications and experiences, Robert chose his career in law to help people caught up in difficult situations in their personal or professional lives. His core principle of law practice is based on empowering and informing clients, advocating for their interests when appropriate, and guiding them in difficult problem solving.
"Robert helped us with a contract review and addressed all of our concerns. He gave us a thoughtful analysis of the risks we would be accepting upon execution."
Maxwell L.
Firm rated best ADR firm for Wisconsin and won an award for cultural innovation in dispute resolution from acquisition international magazine in 2016 and it was rated "Best of Brookfield" by Best Businesses in 2015. Attorney Maxwell C. Livingston was rated 10 best in Labor & Employment Law by American Institute of Legal Counsel and 40 Under 40 by American Society of Legal Advocates for 2016; he also won 10 Best by American Institute of Family Law Attorneys. He is licensed in Wisconsin in all state and federal courts, and in the 7th Circuit Court of Appeals, wherein he won a landmark decision in McCray v. Wielke.
"Great information and very helpful and patient. Highly recommend for what was needed."
Thomas D.
I graduated from the University of Wisconsin Law School. Upon graduation, I went to McDermott, Will & Emery in Chicago and practiced corporate, real estate and tax law. I then joined Godfrey & Kahn where I became a shareholder in the real estate group, head of real estate lending and continued to practice corporate law. At these firms, I received excellent training and represented some of the largest and most innovative clients in the US. After practicing law for 15 years, I founded a real estate development company. I built a multi-million dollar company and developed many significant projects. I sold the company and was recruited for senior positions by two other real estate companies. I continued to hone my legal skills at these companies by negotiating and drafting countless documents for my businesses. The combination of my legal and business experience helps me foster the growth of clients' businesses, solve their problems and guide them through difficult matters.
"Tom was amazing and patient. He explained everything and was incredibly fast. Thank you and would use his services again."
Michael B.
Michael has extensive experience advising companies from start-ups to established publicly-traded companies . He has represented businesses in a wide array of fields IT consulting, software solutions, web design/ development, financial services, SaaS, data storage, and others. Areas of expertise include contract drafting and negotiation, terms of use, business structuring and funding, company and employee policies, general transactional issues as well as licensing and regulatory compliance. His prior experience before entering private practice includes negotiating sales contracts for a Fortune 500 healthcare company, as well as regulatory compliance contracts for a publicly traded dental manufacturer. Mr. Brennan firmly believes that every business deserves a lawyer that is both responsive and dependable, and he strives to provide that type of service to every client.
"He was fantastic. Completed quick quicker than anticipated. Definitely recommend."
David W.
The Law Office of David Watson, LLC provides comprehensive and individualized estate-planning services for all stages and phases of life. I listen to your goals and priorities and offer a range of estate-planning services, including trusts, wills, living wills, durable powers of attorney, and other plans to meet your goals. And for convenience and transparency, many estate-planning services are provided at a flat rate.
"David quickly put in a bid and began work. He was very responsive to any questions I had."
September 2, 2020
Maury B.
Respected, driven, ethical, and high energy legal and business professional with strong focus on litigation, contracts and compliance issues. Critical management experience includes client development, developing core initiatives, and forecasting risk in major corporations. Strong legal research, analytical and problem solving skills with demonstrated adaptability in a multifaceted legal practice including delivering high value results in a Fortune 10 environment. Core competencies include: Tactical and strategic legal direction and support to clients which includes contract negotiation, drafting and review, business planning, and a passion for relationship management. Excellent legal research, writing, analytical and problem solving skills including legal training and compliance with regulatory requirements and corporate policies. Coordinates with in-house legal and business resources for team building with excellent verbal communication skills, coaching, and leadership.
September 12, 2022
Wendy C.
Business Advisor and Real Estate Consultant: Small boutique firm working to assist entrepreneurs, business start-ups, property investors, new home buyers, and distressed owners Wendy Calvert began her career as a corporate attorney focusing on complex commercial litigation, primarily in construction, property and casualty, and contractor liability. Through this experience, Wendy has managed and successfully litigated cases in Illinois and Wisconsin. In 2004, Wendy relocated to Illinois to work as an insurance litigation counsel and later as an executive sales consultant and insurance expert. Wendy now utilizes her skills as a contract negotiator, litigator, and sales consultant to negotiate real estate deals and help entrepreneurs create and grow the businesses of their dreams. EDUCATION Wendy earned her Juris Doctor in 1999 from the University of Wisconsin Madison. In 1989, Wendy graduated with a Bachelor of Arts in Business Administration and Communications from Marquette University.
August 1, 2023
Timothy J.
Financial Services, Business, Corporate, Personal Injury, and Healthcare. I've represented fortune 100 companies and defended individuals in personal debt litigation. Wide breadth of experience, ready to assist.
Amy F.
As a lawyer of 27 years, I have a great deal of experience handling many different types of legal projects. Starting with a simple estate plan or the purchase of a personal residence, and moving all the way to complex estate plans and real estate transactions. I regularly advise small business owners and real estate investors.
October 1, 2023
Brittany B.
I am a tax attorney with years of experience as in house counsel at an accounting firm. I have also done tax litigation and audit representation. I work with for profits and non profits.
March 20, 2025
Samantha O.
After a successful career in property management and commerical lending, I became a transactional Corporate and Real Estate attorney at an AM 200 law firm, drafting and negotiating purchase agreements and closing documents, interpreting laws, rulings, and regulations for real estate and corporate transactions, conducting due diligence, as well as rendering advice on real estate financing, development, management, leasing, zoning, and land use. I also served as in-house counsel for a multi-million dollar real estate data company, where I advised executive leadership on contracts, corporate governance, compliance, and risk management, giving me a strong understanding of both the legal and business aspects of a variety of industries.
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Browse Lawyers NowTrademark Legal Questions and Answers
Trademark
Trademark Application
Georgia
Can I trademark a slogan that includes a common word?
I am in the process of starting a small business and have come up with a slogan that I believe perfectly captures the essence of my brand. However, the slogan includes a common word that is used frequently in everyday language. I am unsure if I can trademark this slogan or if it would be considered too generic to receive trademark protection. I want to ensure that I am legally able to protect my slogan and prevent others from using it in a way that dilutes my brand or causes confusion among consumers.
Meghan T.
Hi! Trademarking a common phrase can be difficult. Trademark law prioritizes distinctive, unique marks that clearly distinguish goods or services. Generic, widely-used phrases often lack this distinctiveness, disqualifying them for trademark protection. However, a common phrase can acquire secondary meaning. This happens when it becomes so closely associated with a specific brand or product that it has unique significance in consumers' minds. For instance, if a phrase has been used extensively and exclusively for a product and is well-known, it might qualify for trademark protection. To increase the chances of successfully trademarking a common phrase, demonstrate secondary meaning. This involves providing evidence of: Long-term, continuous use of the phrase Significant marketing efforts to promote it Consumer recognition of the phrase as associated with your brand Distinct branding elements linked to the phrase The eligibility of a common phrase for trademark protection depends on specific circumstances and the jurisdiction.
Trademark
Trademark Cease And Desist
California
Can I ignore a trademark cease and desist letter if I believe my use of the mark falls under fair use?
I recently received a cease and desist letter from a company claiming that my use of their trademark infringes on their rights, but I believe my use of the mark falls under fair use as I am using it for commentary and criticism purposes. I am unsure if I should ignore the letter or if I need to take any legal action to protect myself.
Tabetha H.
Ignoring a trademark cease and desist letter is risky, even with a potential fair use defense. While trademark fair use for commentary and criticism is recognized, its application depends on specific factors like how prominently you're using the mark, whether consumers might be confused, and if your use is commercial. Ignoring the letter could lead to escalation, including a lawsuit where you'd need to defend yourself at significant expense. A better approach is sending a response letter explaining your fair use position and why your use doesn't constitute infringement. This demonstrates you're taking the matter seriously while asserting your rights. Consider consulting with an IP attorney to evaluate the strength of your fair use defense and craft an appropriate response that might prevent further legal action.
Trademark
Trademark Assignment Agreement
Maryland
Can a trademark assignment agreement be terminated if the assignee fails to meet certain conditions?
Can a trademark assignment agreement be terminated if the assignee fails to meet certain conditions, such as failing to actively use the trademark or not maintaining the quality standards set forth in the agreement? I have recently assigned a trademark to another company, but I am concerned that they are not using the trademark as agreed upon and are damaging its reputation. I want to know if there are any legal grounds for terminating the assignment agreement and reclaiming the trademark.
Sara S.
Hi, It depends on what your assignment agreement termination provision permits, and what is described as a breach of such agreement (material or no). You can learn more by discussing this with a licensed intellectual property attorney.
Trademark
Trademark Application
Texas
Can I trademark a phrase that is already being used by another company?
I recently came up with a catchy phrase that I believe would be a great brand name for my new business. However, upon conducting a search, I discovered that a different company is already using a similar phrase for their products. I'm wondering if it's possible to still trademark my phrase, considering the potential for confusion and infringement, or if I should come up with a different brand name altogether.
Sara S.
Short answer: probably not. It is best to consult with an experienced trademark attorney regarding this and the USPTO process for trademark usage.
Trademark
Trademark Application
California
Can I trademark a phrase that includes a commonly used word?
I am an entrepreneur looking to start a clothing brand, and I have come up with a catchy phrase that I believe would be a great fit for my brand. However, the phrase includes a commonly used word. I am wondering if it is possible to trademark this phrase, considering the presence of the commonly used word, and what steps I would need to take in order to do so.
Dolan W.
Hello! Yes, you can trademark a phrase that includes a commonly used word, but there are specific considerations. In trademark law, the distinctiveness of the phrase as a whole is what matters. A commonly used word on its own might not qualify for trademark protection if it is way too generic or descriptive. However, when combined into a unique phrase that consumers could associate with your brand, it can become eligible for trademark protection. Here’s an example: Suppose your phrase is “Boldly You” for a clothing brand focused on self-expression. While “Boldly” and “You” are both commonly used words, the combination “Boldly You” is unique and could be distinctive enough for consumers to recognize it as representing your brand, especially if it isn’t merely describing the products directly. Nevertheless, make sure your phrase has a unique or distinctive character that is more than just descriptive of the clothing products you plan to sell.. Best of luck, Dolan
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