Marketing Collaboration Agreement: Definition, Terms, Example
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What is a Marketing Collaboration Agreement?
A marketing collaboration agreement is a contract between two parties where at least one of them agrees to collaborate on promoting the others offerings. The contract lays out who the parties are, what the marketing project is, and what deliverables are expected from each party. Another important aspect of the agreement includes details regarding deadlines for deliverables and what is being exchanged for the services - most commonly, monetary assets.
The purpose of the marketing collaboration agreement is to unite two parties toward the same cause while providing vital legal protections to each of them for the duration of the contract. This ensures that the partnership is mutually beneficial and promotes an amicable relationship between them.
Common Sections in Marketing Collaboration Agreements
Below is a list of common sections included in Marketing Collaboration Agreements. These sections are linked to the below sample agreement for you to explore.
Marketing Collaboration Agreement Sample
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A.
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CordLife HK offers services of cord blood stem cell collection, processing, testing and storage services to citizens of China giving birth in Hong Kong and their new born baby (defined below as "CordLife HK Services").
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B.
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CCBC agrees to use and authorise its sales resources and sales team in the People's Republic of China to assist CordLife HK to promote its services within the Agreed Territory of the People's Republic of China in accordance with the
terms and conditions
of this Agreement. Further, CordLife HK agrees to cooperate with CCBC and CCBC's subsidiary companies in the People's Republic of China in accordance with the terms and conditions of this Agreement
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1.
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DEFINITIONS AND INTERPRETATION
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1.1
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Definitions
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Cord Blood Sample
means a sample of blood of the umbilical cord collected during the birth of a new born baby, or the special blood component of a sample of blood of the umbilical cord prepared, tested or stored by CordLife HK;
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Client
means birth mother who has successfully signed a formal service agreement with CordLife HK and stored the Cord Blood Sample with CordLife HK;
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2.
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OBLIGATIONS AND RESPONSIBILITIES OF CCBC
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2.1
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General Obligations
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2.1.1
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The CCBC Subsidiary shall promote and market CordLife HK Services within the province (autonomous region, municipality) in which it was incorporated, pursuant to the terms of this Agreement and the instructions of CordLife HK.
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2.1.2
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To promote CordLife HK’s Services, the CCBC Subsidiary may be required from time to time during the tem of this Agreement to be engaged in advertising activities to pregnant women in relation to cord blood storage on behalf of CordLife HK based on CordLife HK’s needs, and CCBC Subsidiary will assist CordLife HK in conducting marketing activities in its discretion. For the avoidance of doubt, CordLife HK confirms that it will be responsible for all costs and expenses incurred in relation to the abovementioned advertising, communications and public relations services.
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2.1.3
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For the avoidance of doubt, all Parties unanimously agree and confirm that the CCBC Subsidiary is the agent of CordLife HK pursuant to the terms of this Agreement to represent CordLife HK to conduct promotional activities for storage services to Potential Clients on behalf of CordLife HK so as to provide Agency Services for CordLife HK and to act as an intermediary party to provide Intermediary Services for CordLife HK to facilitate the execution of formal service agreements between Potential Clients and CordLife HK.
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2.2
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Responsibilities of the CCBC Subsidiary
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2.2.1
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comply with all applicable laws and regulations in relation to obtaining all necessary consents, permits, licences and accreditations for providing Referral Services to CordLife HK;
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2.2.2
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assist CordLife HK in holding regular public talks or seminars within the area of the province of the CCBC Subsidiary to recruit Potential Clients specially for CordLife HK (the CCBC Subsidiary may assist by providing sufficient manpower. CordLife HK shall be responsible for any reasonable event charges that have been agreed and approved by CordLife HK in writing prior to the event and incurring costs);
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2.2.3
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arrange employees of the CCBC Subsidiary to attend trainings as may be required by CordLife HK from time to time all at CordLife HK's costs;
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2.2.4
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properly explain to Potential Clients the procedure of cord blood storage with CordLife HK by strictly following the instructions and information provided by CordLife HK, unless CCBC or the CCBC Subsidiary has sufficient reasons to query that the instructions, information and procedure provided by CordLife HK are inaccurate and in error leading to the bodies or health of Clients or cord blood owners being improperly or inappropriately harmed, or unless the instructions or information provided by CordLife HK will lead to great adverse effect to the reputation, existing business development and regulated operations of CCBC and/or the CCBC Subsidiary, or lead to the creation of any competition;
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2.2.5
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collect and provide to CordLife HK, in accordance with CordLife HK's standard procedures and in respect of each of the Potential Clients, the following information:-
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(i)
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valid Chinese and English full name of the Potential Client;
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(ii)
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Potential Client’s PRC resident identification number;
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(iii)
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telephone number and e-mail address of the Potential Client; and
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(iv)
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the Potential Client’s estimated delivery date and hospital.
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2.2.6
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The CCBC Subsidiary shall actively procure Potential Clients to complete a registration form of intention to confirm her intention to deliver her baby in Hong Kong and subscribe to the CordLife HK Services, and return the form to CordLife HK (to be collected by the subsidiary company specified by CCBC). Such forms have the nature of an agreement of intention and shall be binding on CordLife HK;
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2.2.7
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to facilitate the transaction, the CCBC Subsidiary shall procure the payment of a deposit of RMB1,000 to CordLife HK, to be collected by the CCBC Subsidiary on behalf of CordLife HK. The CCBC Subsidiary shall issue receipts in the name of CordLife HK, one to Potential Clients, one to be kept by itself and one to be sent to CordLife HK for conducting registration audit (except the situation where Potential Clients breach the agreements by not signing formal agreements, such deposits will only be used to guarantee and urge Potential Clients to sign formal service agreements and the deposit is refundable. After Potential Clients sign formal written service agreements with CordLife HK, the CCBC Subsidiary shall use appropriate methods to refund deposits to Clients in accordance with the written instructions of CordLife HK).
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2.2.8
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provide written information (such information is prepared by CordLife HK and provided to the CCBC Subsidiary) to Potential Clients, notifying Clients the office address, contact person and contact method of CordLife HK, and notifying Clients of the need to register at CordLife HK's office and pay registration fees at an appropriate time before giving birth;
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2.2.9
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inform CordLife HK of any enquires and complaints from Clients or Potential Clients in respect of CordLife HK Services that it is aware of;
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2.2.10
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unless prior authorisations or instructions of CordLife HK have been obtained, inform and get approval from CordLife HK for and prior to engaging in any promoting and marketing activities for and in respect of CordLife HK and/or CordLife HK Services.
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2.2.11
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in the event that the deposit paid by the Potential Client becomes unrefundable as a result of the client’s failure to enter into a formal agreement with CCBC Subsidiary, CordLife HK agrees to grant CCBC Subsidiary the ownership right of such deposit, provided that such deposit shall only be used in promoting and/or marketing CordLife HK Services. CCBC Subsidiary shall provide a written statement on the use of such deposit to CordLife HK on a quarterly basis.
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2.3
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Restrictions
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(a)
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during the terms of this Agreement simultaneously act as an agent of an organisation or an individual which constitutes competition with CordLife HK in Hong Kong and provides services with contents identical or similar to those of CordLife HK Services;
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(b)
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utilise any material which has not been approved by CordLife HK in writing in promoting, marketing and/or selling CordLife HK Services or otherwise in carrying out its responsibilities as stated in this Agreement;
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(c)
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promise or assure Clients or Potential Clients with additional services which are not listed in CordLife HK’s promoting, marketing or selling materials, unless such additional services have been approved by CordLife HK in writing;
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(d)
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intentionally do any act which should not be performed under this Agreement, or omit to do any act which should be performed under this Agreement, as a result of which will attract adverse publicity or will adversely affect the reputation and image of CordLife HK and/or any group companies of CordLife HK;
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(e)
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disclose any information about any Client or Potential Client to any third party which is in competition with CordLife HK without CordLife HK's approval.
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3.
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OBLIGATIONS AND RESPONSIBILITIES OF CORDLIFE HK
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3.1
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General Obligations
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3.2
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Responsibilities of CordLife HK
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(a)
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ensure that it possesses all necessary qualifications, certificates, licences, approvals to provide the services of storing cord blood to Potential Clients (whether such qualifications, certificates, licences and approvals are issued in accordance with the laws of the People's Republic of China or the laws of the Hong Kong Special Administrative Region), and that the fulfilling of rights and obligations of this Agreement will not be in breach of the laws of the Hong Kong Special Administrative Region or other applicable jurisdiction;
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(b)
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the term for which CordLife HK has to provide umbilical cord blood stem cell storage services for Clients shall be 18 years;
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(c)
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provide the CCBC Subsidiary with materials, as agreed between the Parties, for promoting, marketing and selling CordLife HK Services including leaflets and educational brochures;
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(d)
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provide to CCBC or the CCBC Subsidiary training, as agreed between the Parties, on how to promote, market and sell CordLife HK Services as it deems fit;
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(e)
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confirm that the promotional information and training activities provided are true, accurate and detailed, and shall confirm that the contents of the promotional information and training satisfy in all aspects the necessary technical standards and technical procedures as required in the collection, testing, preparation, storing and clinical application of umbilical cord blood, do not contain any false, fraudulent, exaggerating or misleading contents and do not create any adverse effect to the goodwill and reputation of CCBC and/or the CCBC Subsidiary. The contents of the promotional information or training provided shall not contain (and that CCBC or the CCBC Subsidiary shall not be requested to declare or promote to Potential Clients) the following contents or contents to similar effect:
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(1) The medical treatment conditions, facilities or standards of obstetrics and gynaecology in the People's Republic of China are worse than those of the medical institutions of the Hong Kong Special Administrative Region and hence it is safer and better to give birth in the Hong Kong Special Administrative Region;
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(f)
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confirm its instructions to the CCBC Subsidiary for conducting promotional activities will not cause disruption, competition or other adverse effect to the own business development of CCBC or the CCBC Subsidiary; CCBC only has the obligation to treat those pregnant women who have indicated their decision to give birth in the Hong Kong Special Administrative Region as Potential Clients and to oversea the promotional activities;
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(g)
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be responsible for all the legal responsibility and economic consequences of promotional activities conducted by CCBC or the CCBC Subsidiary pursuant to this Agreement;
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(h)
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provide facilitation to the signing of agreements by Potential Clients and be responsible for all the consequences of Potential Clients being unable to form binding agreements with CordLife HK, including the possible risk of CCBC or the CCBC Subsidiary bearing the loss as a result of Potential Clients demanding the return of double deposits;
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(i)
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not provide information of any Clients or Potential Clients to any third parties;
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(j)
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pay fees to CCBC according to the formula set out in Clause 3.3 below and in payment terms set out in Clause 3.4 below.
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3.3
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Calculation of Fees
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3.3.1
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Every Potential Client referred to CordLife HK by CCBC or the CCBC Subsidiary shall be considered successful when the CCBC Subsidiary fulfils all of the following three obligations, which can be verified, pursuant to this Agreement ("Successful Referral"):
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(i)
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The CCBC Subsidiary collected information regarding the Potential Client's identity and contact details pursuant to Clause 2.2.5 of this Agreement and delivered, in a written report, such information to CordLife HK;
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(ii)
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The CCBC Subsidiary procured the Potential Client to sign a registration form of intention pursuant to Clause 2.2.6 of this Agreement, and, on behalf of CordLife HK, distributed and collected such forms, and delivered such forms to CordLife HK ;
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(iii)
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The CCBC Subsidiary procured the Potential Client to pay the deposit to itself pursuant to Clause 2.2.7 of this Agreement, collected such deposit on behalf of CordLife HK and provided details of the collection of deposits per month to CordLife HK;
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3.3.2
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Every Potential Client referred to CordLife HK by CCBC or the CCBC Subsidiary shall be considered effective when the CCBC Subsidiary collected information regarding the Potential Client's identity and contact details pursuant to Clause 2.2.5 of this Agreement and delivered, in a written report, such information to CordLife HK ("Effective Referral"). For each Effective Referral, CordLife HK shall pay CCBC HK$110 through the payment method stipulated in Clause 3.4 of this Agreement as the Fee for the Effective Referral.
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3.4
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Payment Terms of Fees
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3.4.1
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Submission and confirmation of information regarding Potential Clients
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3.4.2
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Settlement and payment of Fees
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Applicable situation
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Number
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Fees payable (HK$)
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Successful Referrals
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a
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a*1100
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Effective Referrals
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b
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b*110
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Total
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G
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4.
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CONFIDENTIALITY
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5.
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FORCE MAJEURE
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7.
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8.
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CHANGE OF LAWS
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10.
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DURATION AND TERMINATION
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10.1
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This Agreement shall be effective on the date of signing. This Agreement will commence on its effective date and will continue in force unless terminated pursuant to Clause 8 above or in accordance with Clause 10.2 below.
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10.2
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This Agreement may be terminated by either Party without cause by giving one months' prior written notice to the other Party. CordLife HK shall calculate and settle all payable and actual payable Fees to CCBC before the termination of this Agreement.
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10.3
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The termination of this Agreement for whatever cause shall be without prejudice to any rights and obligations of the Parties. However, clauses of 4, 6 and 7 remain in force after the termination of this Agreement.
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10.4
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Upon the expiration or termination of this Agreement, the CCBC Subsidiary shall immediately and within 30 days return to CordLife HK any and all materials provided by CordLife HK to it pursuant to this Agreement, any information, registration forms of intention, and any other documents collected by the CCBC Subsidiary for CordLife HK pursuant to this Agreement, without retaining any of the information or any copies or originals of the documents.
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10.5
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Upon the expiration or termination of this Agreement, or upon the request of the disclosing Party, the receiving Party shall return, or at the disclosing Party’s option destroy, all Confidential Information of the disclosing Party in the receiving Party’s possession (including without limitation, any copies thereof and/or any electronic or other non-returnable embodiments of the Confidential Information).
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11.
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RELATIONSHIP OF PARTIES
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12.
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NOTICES
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12.1
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Any notice required to be given under this Agreement may be delivered personally or sent by mail, courier or transmitted by fax or email to the other Party at the address of that Party set out below (or at or to such other address as may be subsequently notified by one Party to the other in writing):-
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12.2
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Any notice so sent shall be deemed to have been duly given:
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(i)
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if sent by personal delivery or courier, on delivery at the address of the relevant Party and valid receipt signed by the relevant Party;
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(ii)
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if sent by mail, after receipt of the item sent is acknowledged by signing;and
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(iii)
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if sent by fax or email, on confirmation of transmission.
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13.
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MISCELLANEOUS
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13.1
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Provided that CordLife HK is informed, the CCBC Subsidiary may in its sole discretion, through its Delegation Right further delegate the relevant tasks for performing Referral Services to relevant cooperative medical institutions or medical staff, or display and place advertising materials in the cooperative medical institutions, or distribute advertising materials in the medical institutions, or promote Referral Services at the medical institutions, or carry out Referral Services under the assistance of cooperative medical institutions or medical staff. CCBC would bare the responsibility of compensation to CordLife HK for damages or lost caused by cooperative medical institutions or medical staff who promote Referral Services beyond scope of Delegation Right in this agreement or violate terms in this agreement.
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13.2
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This Agreement is written and executed in 6 copies, 3 in the Chinese language and 3 in the English language. All languages shall have the same effect, provided that in case of discrepancy, the Chinese version shall prevail.
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13.3
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After signing this Agreement, in the event that the Agreement needs to be revised, written consent from all Parties is required.
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Reference:
Security Exchange Commission - Edgar Database, EX-4.10 3 v233979_ex4-10.htm EXHIBIT 4.10, Viewed March 3, 2023, View Source on SEC.
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Meet some of our Marketing Collaboration Agreement Lawyers
Scott S.
I specialize in business law and contracts, with an emphasis on commercial transactions and negotiations, document drafting and review, employment, business formation, e-commerce, technology, healthcare, privacy, commercial real estate, data security and compliance. Specifically, I've drafted, reviewed and/or negotiated thousands of MSA's, NDA's, TOS', SAAS, sales, service, managed services, referral, reseller, royalty, finder’s fee, employment, contractor, consulting, advertising, marketing, manufacturing, distribution, management, artist, author, agency, photography, rental, lease, vendor, partnership, website, platform, application, privacy, non-compete, non-circumvent, confidentiality, IP ownership and licensing agreements so I'm very familiar with these types of documents. Practicing law since 2006, I worked in-house before starting my own solo practitioner law firm in 2011. I've worked with individuals and start-ups, Fortune 500 companies, and every type of entity in between, always providing quality legal work that fits the exact needs of the person and/or business. I’m a graduate of the Benjamin Cardozo Law School and also have an English degree from Penn.
"Scott helped me reviewed the contracts and saved me from getting into a trap of an outsourced sales services provider from Philippines and Australia"
Jared F.
Jared Fields is an experienced business lawyer and litigator with experience in diverse industries and practice areas. Prior to launching his own practice, he served as the chief legal officer for a group of privately-owned companies, including a real estate development group, construction companies, multiple franchisees, and a professional soccer team. As a result, he is experienced in real estate transactions, commercial agreements of varying degrees of sophistication, employment matters, and litigation, as well as general business legal advice. He was also an in-house attorney for a renewable energy company, where he was responsible for litigation, investigations, enforcement actions, and related securities filing disclosures. Mr. Fields also spent many years as a litigator in private practice, representing clients in matters ranging from securities litigation, to breach of contract, to cases involving real estate and financial services. Mr. Fields has particular experience in legal matters that may involve complex financial, accounting, valuation, and other quantitative issues.
"It has been such a refreshing experience working with Jared. Highly Recommended!"
Jared S.
I am a business-focused attorney. My practice covers all aspects of business law - from entity formation and contracts to real estate transactions and employment matters. I review, negotiation, draft and analyze contracts including: business asset purchase agreements, non-disclosure/confidentiality agreements, commercial leases, cease-desist letters, payment demand letters, construction contracts, consulting agreements and many more. I also guide clients through estate planning to protect both their business and personal interests.
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Brittany B.
I am a tax attorney with years of experience as in house counsel at an accounting firm. I have also done tax litigation and audit representation. I work with for profits and non profits.
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Lynette P.
I am licensed in both Texas and Arkansas but actively working in Arkansas. My primary focus is criminal defense, family law, and estate planning (wills and trusts).
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Matthew W.
I represent startups, investment firms, and individuals frequently with equity and debt financing, M&A transactions, and commercial contracts.
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Alyssa R.
Alyssa M. Reid is a New York–based transactional attorney advising founders, creatives, and companies on commercial agreements, intellectual property, and strategic business matters. Her practice focuses on drafting, reviewing, and negotiating a wide range of contracts, including service agreements, licensing and IP deals, publishing agreements, and talent/influencer contracts. Alyssa is known for combining strong legal analysis with a practical, business-minded approach. She helps clients understand what they’re signing, identify risks, and negotiate terms that protect their long-term interests, particularly around ownership, revenue, and control. She represents clients across media, entertainment, technology, sports, and consumer industries, serving as a trusted advisor from early-stage growth through more complex transactions. Prior to founding AMR Law, PLLC, Alyssa practiced at Sidley Austin LLP and later served as outside general counsel to startups and entrepreneurs. She is licensed to practice in New York and holds a J.D. from New York Law School and a B.A. from New York University.
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