Draft Business Proposal

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What Does It Mean to Draft a Business Proposal?

Business proposals help B2B companies secure new clients. A business proposal is a written document in hopes of acquiring a sales agreement or project contract.

Proposals often confuse business plans, but these two have substantial differences. A business proposal is designed to sell a product or service to new clients. In contrast, a business plan promotes the company, usually to investors.

Here is an article about business proposals and how they help small companies.

Types of Business Proposals

There are three primary types of business proposals:

Formally Solicited

A potential client requests a formally solicited business proposal. They submit a request to your company, and you submit a business proposal based on their needs and any information you gathered about them beforehand.

Formally solicited business proposals are the most custom type of proposal. Because a customer submits a formal request to learn more about your services, you can adjust the proposal to speak directly to their needs.

Informally Solicited

An informally solicited business proposal is not requested by the customer beforehand, but the desire to hear about a product or service arises through engagement. For example, a potential client might engage with someone from a company, learn about what they do, and then decide to ask more questions on the spot.

Informally solicited proposals are more spontaneous, but they still involve gathering information from a client and writing a document for them.


Unsolicited proposals are submitted to clients without any prompt. They can be considered a form of cold calling in sales where businesses directly approach people they feel would be ideal clients without any prior interaction. It’s important to note that unsolicited proposals need to be presented in a way that’s not offensive or intrusive.

Here is an article with 5 elements of significant business proposals of all types.

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How Do You Write a Business Proposal?

To write a business proposal, you’ll have to understand the critical elements of this sales document and its purpose. Unfortunately, there are some mistakes you can make in writing a business plan instead of a business proposal. They focus too heavily on their company rather than the potential client’s needs.

A business proposal aims to provide solutions for the client to consider. At the end of the proposal, they should feel confident in their options and be enticed to take further action. In addition, they should understand their options and be able to differentiate offerings within the proposal.

A business proposal can be written from scratch or done using a template online. It can include elements such as:

Here is an article by Growthink that compares business plans and business proposals.

What is the Purpose of a Business Proposal?

A business proposal pitches your product or service to potential clients. It helps B2B businesses secure new clientele by offering them a comprehensive understanding of what they stand to receive if they convert.

Business proposals can be detailed and customized to suit each client, which is usually the case with solicited submissions.

In B2B sales, proposals are a key part of customer conversion. Potential clients can inquire about a company’s services, then receive a personalized document outlining their potential costs, benefits, and solutions.

Here is an article about how to write a business proposal correctly.

What Should Be Included in a Business Proposal?

You can customize each business proposal to respect each potential client’s needs. However, it’s helpful always to make sure you include some distinct features that make proposals beneficial to their audience:

  • Include a title page and table of contents. Every good business proposal has a professional title page and table of contents outlining different sections of the document. You should use your company’s branding regarding color scheme, fonts, and graphics on these documents. Include your logo and ensure the document’s design is consistent with existing branding elements.
  • Create an executive summary. Outline the purpose of the proposal with a brief description of your business and the proposal's intent in the executive summary.
  • State the client’s problem. Next, identify the problem your audience has and hopes to resolve. Not only does this set the stage for your proposal, but it also demonstrates that you understand and know your recipient’s needs.
  • Propose a solution. Write one to three ways your company could help resolve the recipient’s problem, including pros and cons when necessary.
  • Discuss price options. You can include price points for each one or estimates based on the average cost of these services.
  • List any terms and conditions. If there are any requirements to keep and maintain a service, such as signing a payment terms agreement or project agreement, make sure to include these details in the proposal.

Here is an article with ContractsCounsel’s guide to writing a business proposal in 9 easy steps.

Example of a Business Proposal

Here are 20 business proposal templates that can help you write your own. Reviewing other companies’ proposals can make it easier for you to develop your structure. Remember that there is always flexibility in your proposals based on your brand and audience.

For example, although professional, some companies have an extraordinarily informal and casual brand tone. As a result, their proposals come off as much more laid back than a corporation or enterprise’s typical branding.

You can always contact a lawyer to help draft a strong business proposal. Experienced business lawyers know precisely what to include to help companies present the most articulate, well-formatted documents.

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Dean F. on ContractsCounsel
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November 18, 2022

Dean F.

Managing Attorney
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Castle Rock, CO
27 Yrs Experience
Licensed in CA, CO, TN
University of Mississippi School of Law

Ferraro Law Firm was founded by Dean C. Ferraro. Dean earned his Bachelor's Degree from California State Polytechnic University, Pomona ("Cal Poly Pomona") in 1992 and his J.D. Degree from the University of Mississippi School of Law ("Ole Miss") in 1996. He is licensed to practice law in the State Courts of Colorado, Tennessee, and California. Dean is also admitted to practice before the United States District Courts of Colorado (District of Colorado), California (Central District), and Tennessee (Eastern District). Shortly after earning his law license and working for a private law firm, Dean joined the District Attorney's office, where he worked for five successful years as one of the leading prosecuting attorneys in the State of Tennessee. After seven years of practicing law in Tennessee, Dean moved back to his birth state and practiced law in California from 2003-2015. In 2015, Dean moved with his family to Colorado, practicing law in beautiful Castle Rock, where he is recognized as a highly-effective attorney, well-versed in many areas of law. Dean's career has entailed practicing multiple areas of law, including civil litigation with a large law firm, prosecuting criminal cases as an Assistant District Attorney, In-House Counsel for Safeco Insurance, and as the founding member of an online law group that helped thousands of people get affordable legal services. Pursuing his passion for helping others, Dean now utilizes his legal and entrepreneurial experience to help his clients in their personal and business lives. Dean is also a bestselling author of two legal thrillers, Murder in Santa Barbara and Murder in Vail. He currently is working on his next legal thriller, The Grove Conspiracy, set to be published in 2023.

Jason P. on ContractsCounsel
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Jason P.

Business Lawyer
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Portland, OR
7 Yrs Experience
Licensed in OR, WA
Lewis & Clark Law School

Jason is a self-starting, go-getting lawyer who takes a pragmatic approach to helping his clients. He co-founded Fortify Law because he was not satisfied with the traditional approach to providing legal services. He firmly believes that legal costs should be predictable, transparent and value-driven. Jason’s entrepreneurial mindset enables him to better understand his clients’ needs. His first taste of entrepreneurship came from an early age when he helped manage his family’s small free range cattle farm. Every morning, before school, he would deliver hay to a herd of 50 hungry cows. In addition, he was responsible for sweeping "the shop" at his parent's 40-employee HVAC business. Before becoming a lawyer, he clerked at the Lewis & Clark Small Business Legal Clinic where he handled a diverse range of legal issues including establishing new businesses, registering trademarks, and drafting contracts. He also spent time working with the in-house team at adidas® where, among other things, he reviewed and negotiated complex agreements and created training materials for employees. He also previously worked with Meriwether Group, a Portland-based business consulting firm focused on accelerating the growth of disruptive consumer brands and facilitating founder exits. These experiences have enabled Jason to not only understand the unique legal hurdles that can threaten a business, but also help position them for growth. Jason's practice focuses on Business and Intellectual Property Law, including: ​ -Reviewing and negotiating contracts -Resolving internal corporate disputes -Creating employment and HR policies -Registering and protecting intellectual property -Forming new businesses and subsidiaries -Facilitating Business mergers, acquisitions, and exit strategies -Conducting international business transactions ​​ In his free time, Jason is an adventure junkie and gear-head. He especially enjoys backpacking, kayaking, and snowboarding. He is also a technology enthusiast, craft beer connoisseur, and avid soccer player.

Lauren W. on ContractsCounsel
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Lauren W.

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New Port Richey, Florida
2 Yrs Experience
Licensed in FL
Western Michigan University Cooley Law School,

Accident and injury attorney. Prior to going to law school I was a paralegal for 12+ years primarily in personal injury. I also worked for a local school district as the Risk Manager and a Buyer in Procurement where I facilitated solicitations and managed all the contracts for the district.

Maigan W. on ContractsCounsel
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November 2, 2022

Maigan W.

Principal Attorney
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San Diego, California
2 Yrs Experience
Licensed in CA
California Western School of LaW

Maigan is a registered nurse and attorney with tech law experience, specifically in Web3, including NFTs. Maigan acted as general counsel for a NFT platform for two years and speaks and understands smart contracts. As a registered nurse, Maigan is in a unique position to understand health law issues and graduated with a concentration in health law distinction. Maigan is happy to help you create a business entity, draft and negotiate contracts and agreements, apply for trademarks, draft terms of service and privacy notices, draft terms of sale for NFT drops, draft web3 licenses, and act as a consultant for other attorneys looking for someone who understands web3 and NFTs. Maigan speaks conversational Spanish.

David W. on ContractsCounsel
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November 2, 2022

David W.

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7 Yrs Experience
Licensed in TX
South Texas College of Law

Founder David W. Weygandt, the Singing Lawyer, is passionate about helping families and businesses stay in tune with what they care about and avoid conflict. When injustice has been done, David is proud to stand up to the modern Goliath and vindicate your rights on your behalf. David lives and practices law in The Woodlands, Texas, and assists clients all across Texas.

Ben P. on ContractsCounsel
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Ben P.

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Overland Park, KS
21 Yrs Experience
Licensed in KS, MO, VA
American University, Washington College of Law

Ben Prell is a “business concern” lawyer. Whether a legal issue or concern could develop into a dispute, or already has, he stands ready to advise, assist, and advocate for his clients. Over more than 20 years of practice, Ben has represented clients in all manner of business disputes. He has handled matters that include business ownership and control disputes, non-competition agreements, contract breaches, employment disputes, securities fraud, misappropriation of trade secrets, and intellectual property infringement. Ben provides advice and counsel to businesses regarding litigation and regulatory risk management, compliance with federal regulations, and contract negotiation, revisions and updates. Ben’s recent work includes the successful resolution of cases involving the defense of C-Level executives who became embroiled in larger disputes with their company’s buyers or creditors and the disputed ownership and control of multiple businesses. He has also served as counsel for court-appointed receivers, brought wrongful termination and compensation claims by executives and minority shareholders and addressed securities fraud claims, a partnership claim related to the development of a cellulosic ethanol plant, and a contract dispute involving information technology services. His efforts on behalf of his clients led to his recognition as one of Kansas and Missouri’s Rising Stars by Super Lawyers®.

Ari G. on ContractsCounsel
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November 28, 2022

Ari G.

Of Counsel
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Ann Arbor, MI
2 Yrs Experience
Licensed in MI
University of Michigan

Ari is a transactional attorney with substantial experience serving clients in regulated industries. He has worked extensively with companies in regulated state cannabis markets on developing governance documents (LLC operating agreements, corporate bylaws, etc...), as well as drafting and negotiating all manner of business and real estate contracts.

Evan F. on ContractsCounsel
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Evan F.

Attorney & Founding Member
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Livonia, MI
3 Yrs Experience
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Wayne State University Law School

I am the Founding Member of Evan Ficaj Law Firm PLLC, and I am passionate about helping businesses launch, grow, and succeed. My law firm assists clients with business, contract, entertainment, IP, and estate planning matters.

Michael C. on ContractsCounsel
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December 5, 2022

Michael C.

Owner / Managing Attorney
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Staten Island, New York
11 Yrs Experience
Licensed in NJ, NY
Widener University Commonwealth Law School

We are business and immigration attorneys, committed to delivering compassion-driven and innovative legal solutions that better our clients' lives. Founded in 2019, Carbone Law provides legal services tailored to the unique needs of our clients. We pride ourselves in building a personable attorney-client relationship and are dedicated to establishing a complete understanding of our client’s legal issues, so that we can develop an effective plan for achieving their desired results. Michael T. Carbone, Esq. started Carbone Law with the goal of delivering exceptional legal services to his community. At Carbone Law, Michael counsels individuals and small businesses on a variety of legal issues. Whether aiding families in building successful applications for immigration benefits or advising freelancers and business owners on contract, governance and related issues and the complexities of complying with federal, state and local laws, Michael is committed to building a lasting relationship with his clients.

David C. on ContractsCounsel
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December 6, 2022

David C.

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Cold Spring Harbor, NY
35 Yrs Experience
Licensed in NY
St. John's University School of Law

New York Business law attorney with corporate, securities and contracts experience.

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