Trademark Lawyers for Hawaii
Looking for a trademark lawyer in Hawaii?
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Meet some of our Hawaii Trademark Lawyers
August 10, 2023
Jeanilou M.
Jeanilou G.T. Maschhoff has over 20 years of comprehensive business operations, finance, and development experience in addition to being a licensed attorney in California and Hawaii. She zealously works as a Trusted Advisor, Business/Brand Consultant, and Advocate for small businesses, non-profit organizations, and personal brands. She is dedicated to helping female business owners and professionals in the entertainment, beauty, fashion, and wellness industries make their goals a reality. She uses her diversified expertise to provide a holistic approach to addressing business and legal needs. Acting as a trusted advisor and outsourced general counsel, she assists on an array of business and personal matters. Passionate about social justice and assisting underrepresented populations, Jeanilou started her legal career working in the non-profit sector working towards access to justice and gender equity. She continues to assist non-profit organizations in many capacities and actively looks to partner businesses with charitable causes, creating a synergistic effect that benefits not only the organizations involved but our society as a whole. As an early adopter of the virtual practice of law, Jeanilou has been assisting law firms and solo practitioners adjust to the remote delivery of legal services and helping businesses explore Web 3.0.
October 24, 2023
Samantha P.
Samantha earned her J.D. at the University of Hawaii, William S. Richardson School of Law and has been a member of the Hawaii State Bar Association since 2020. Samantha has worked as a Family Law attorney in Hawaii since 2020, and has represented clients on a variety of family law matters including: premarital agreements, pre- and post-judgement custody, parenting time and child support issues, pre- and post-divorce issues, interstate custody, and paternity issues. Samantha is a certified E-RYT 200 yoga instructor, taught yoga classes at the Modern Hotel in Waikiki throughout law school, and continues to teach yoga classes at various yoga studios in Honolulu to this day.
October 29, 2024
Jerry C.
I have been practicing law for over twenty years. My practice includes employment/labor law, alternative dispute resolution, estate planning, business and general civil matters.
July 25, 2025
Shannon Y.
Attorney specializing in Family Law and Small Business Law. Georgetown and London School of Economics alum. Law Degree from UH Manoa Richardson School of Law. Small local business entrepreneur on Oahu for 10+ years.
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March 5, 2025
JOANNE B.
I am an Illinois-barred attorney with 20 years of in-house government and affordable housing experience. I have had responsibilities of a member of the Office of a Chief Legal Officer, am an adaptable "Jill of all trades," and have strong operations and business acumen. I'm also well equipped to work in fast-paced, multi-priority environments, learn new areas of law and deal with unique situations.
March 6, 2025
Alisha K.
Experienced real estate and business transactions attorney, including purchase and sales across the US, tenant leasing, real estate management, and a wide variety of business contracts. I most recently served as the general counsel for an investment company, where I handled the purchase of over 100 properties across the country, managing the projects from start to finish, including the contract, title review, due diligence, entity creation, leasing, investment offering documents and the closing for each property. I have handled a wide array of agreements and negotiations for commercial real estate (including office, retail, industrial, medical, and multifamily), cash investment, and business needs.
March 8, 2025
David W.
David has experience assisting individuals, startups, mid-sized, and publicly traded companies with various business, corporate, and real estate matters including residential and commercial real estate sales, acquisitions, financing and leasing; contract drafting and negotiation; regulatory compliance; and business acquisition, sale, formation, and dissolution.
March 9, 2025
Christopher R.
Over the course of the past 30 years, in both General Counsel roles (3 times) and in private practice, I have built a successful national real estate transaction, construction, and environmental law practice
March 11, 2025
Stefan R.
I'm an experienced attorney with a vast experience in legal fields.
March 20, 2025
Samantha O.
After a successful career in property management and commerical lending, I became a transactional Corporate and Real Estate attorney at an AM 200 law firm, drafting and negotiating purchase agreements and closing documents, interpreting laws, rulings, and regulations for real estate and corporate transactions, conducting due diligence, as well as rendering advice on real estate financing, development, management, leasing, zoning, and land use. I also served as in-house counsel for a multi-million dollar real estate data company, where I advised executive leadership on contracts, corporate governance, compliance, and risk management, giving me a strong understanding of both the legal and business aspects of a variety of industries.
Dana M.
I have been licensed in California since 2003. I have diverse experience in the legal field and have worked in both public and private sectors. I have primarily worked in the area of family law but have experience in employment immigration and eDiscovery.
March 27, 2025
Marlene A.
Marlene is an accomplished attorney at Mandelbaum Barrett, specializing in litigation and real estate law. With a practice focused on buy and sale transactions, leases, litigation, and landlord/tenant matters, Marlene will bring a wealth of knowledge to the matter. Additionally, Marlene effectively navigates complex legal challenges and strives to achieve favorable outcomes for clients in the real estate sector.
Trademark Legal Questions and Answers
Trademark
Trademark Application
California
Can I trademark a phrase that includes a commonly used word?
I am an entrepreneur looking to start a clothing brand, and I have come up with a catchy phrase that I believe would be a great fit for my brand. However, the phrase includes a commonly used word. I am wondering if it is possible to trademark this phrase, considering the presence of the commonly used word, and what steps I would need to take in order to do so.
Dolan W.
Hello! Yes, you can trademark a phrase that includes a commonly used word, but there are specific considerations. In trademark law, the distinctiveness of the phrase as a whole is what matters. A commonly used word on its own might not qualify for trademark protection if it is way too generic or descriptive. However, when combined into a unique phrase that consumers could associate with your brand, it can become eligible for trademark protection. Here’s an example: Suppose your phrase is “Boldly You” for a clothing brand focused on self-expression. While “Boldly” and “You” are both commonly used words, the combination “Boldly You” is unique and could be distinctive enough for consumers to recognize it as representing your brand, especially if it isn’t merely describing the products directly. Nevertheless, make sure your phrase has a unique or distinctive character that is more than just descriptive of the clothing products you plan to sell.. Best of luck, Dolan
Trademark
Trademark Application
Georgia
Can I trademark a slogan that includes a common word?
I am in the process of starting a small business and have come up with a slogan that I believe perfectly captures the essence of my brand. However, the slogan includes a common word that is used frequently in everyday language. I am unsure if I can trademark this slogan or if it would be considered too generic to receive trademark protection. I want to ensure that I am legally able to protect my slogan and prevent others from using it in a way that dilutes my brand or causes confusion among consumers.
Meghan T.
Hi! Trademarking a common phrase can be difficult. Trademark law prioritizes distinctive, unique marks that clearly distinguish goods or services. Generic, widely-used phrases often lack this distinctiveness, disqualifying them for trademark protection. However, a common phrase can acquire secondary meaning. This happens when it becomes so closely associated with a specific brand or product that it has unique significance in consumers' minds. For instance, if a phrase has been used extensively and exclusively for a product and is well-known, it might qualify for trademark protection. To increase the chances of successfully trademarking a common phrase, demonstrate secondary meaning. This involves providing evidence of: Long-term, continuous use of the phrase Significant marketing efforts to promote it Consumer recognition of the phrase as associated with your brand Distinct branding elements linked to the phrase The eligibility of a common phrase for trademark protection depends on specific circumstances and the jurisdiction.
Trademark
Trademark Application
Texas
Can I trademark a phrase that is already being used by another company?
I recently came up with a catchy phrase that I believe would be a great brand name for my new business. However, upon conducting a search, I discovered that a different company is already using a similar phrase for their products. I'm wondering if it's possible to still trademark my phrase, considering the potential for confusion and infringement, or if I should come up with a different brand name altogether.
Sara S.
Short answer: probably not. It is best to consult with an experienced trademark attorney regarding this and the USPTO process for trademark usage.
Trademark
Trademark Assignment Agreement
Maryland
Can a trademark assignment agreement be terminated if the assignee fails to meet certain conditions?
Can a trademark assignment agreement be terminated if the assignee fails to meet certain conditions, such as failing to actively use the trademark or not maintaining the quality standards set forth in the agreement? I have recently assigned a trademark to another company, but I am concerned that they are not using the trademark as agreed upon and are damaging its reputation. I want to know if there are any legal grounds for terminating the assignment agreement and reclaiming the trademark.
Sara S.
Hi, It depends on what your assignment agreement termination provision permits, and what is described as a breach of such agreement (material or no). You can learn more by discussing this with a licensed intellectual property attorney.
Trademark
Trademark Cease And Desist
California
Can I ignore a trademark cease and desist letter if I believe my use of the mark falls under fair use?
I recently received a cease and desist letter from a company claiming that my use of their trademark infringes on their rights, but I believe my use of the mark falls under fair use as I am using it for commentary and criticism purposes. I am unsure if I should ignore the letter or if I need to take any legal action to protect myself.
Tabetha H.
Ignoring a trademark cease and desist letter is risky, even with a potential fair use defense. While trademark fair use for commentary and criticism is recognized, its application depends on specific factors like how prominently you're using the mark, whether consumers might be confused, and if your use is commercial. Ignoring the letter could lead to escalation, including a lawsuit where you'd need to defend yourself at significant expense. A better approach is sending a response letter explaining your fair use position and why your use doesn't constitute infringement. This demonstrates you're taking the matter seriously while asserting your rights. Consider consulting with an IP attorney to evaluate the strength of your fair use defense and craft an appropriate response that might prevent further legal action.
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