Intellectual Property Lawyers for Des Moines, Iowa

Running a trademark search before registering your business name isn’t legally required, but it’s one of the most important steps you can take to avoid future problems. Registering your name with the state forms your business entity, but it doesn’t give you trademark rights. Trademark rights come from use in commerce and, if you file with the USPTO, registration at the federal level. Why a Trademark Search Matters The central legal test in trademark law is whether a name is likely to cause consumer confusion. That means you don’t need to copy someone else’s name exactly to get into trouble. Even something that looks or sounds similar in the same or related industry could be enough. If you skip the search and move forward, you risk: • Infringement claims: Another company could demand you stop using the name and, if necessary, sue for damages. • Forced rebranding: If you’ve already invested in your logo, website, signage, or marketing materials, being forced to change your name can be expensive and disruptive. • USPTO rejection: If you apply for a federal trademark, the USPTO will run its own search. If they find a confusingly similar mark, your application will be denied and you’ll lose the filing fees. A well-documented example is when small businesses open under a catchy name, only to receive a cease-and-desist letter from a national chain using a similar name in the same space. Even if you’re in a different state, a federal registration gives that company priority rights nationwide. A proper trademark clearance search should cover more than just identical names. You’ll want to check: • Federal database (USPTO TESS): This is the official record of all registered and pending federal trademarks. • State trademark databases: Many businesses register marks only at the state level. • Common law sources: Unregistered marks can still have legal protection. Check Google, industry directories, social media, and domain names. • Similar variations: Look for phonetic equivalents and alternative spellings, such as “Kwik” for “Quick,” or slight wording changes that could still cause confusion. Professional Assistance You can run an initial search yourself at no cost, but these searches have limits. For example, the USPTO database won’t flag marks that are spelled differently but sound alike, or names with similar meanings. Attorneys and specialized search firms use tools that uncover those kinds of risks. While hiring a professional costs more upfront, it’s often far cheaper than litigation or a rebrand. Limitations A search doesn’t guarantee that your name will never be challenged. Trademark law involves judgment calls about how similar marks are and whether they overlap in goods or services. Still, a thorough search puts you in a much stronger position to defend your choice and move toward federal registration if you want nationwide rights.

Hi. If the Creative Commons License that you mentioned (CC BY-NC 4.0) does not allow for commercial usage, using that content commercially would violate the license. If you tranform the work sufficiently, you could potentially use it without violating the terms of the license.

Hello, I'd be glad to review the details of the trademark assignment and confirm it properly transfers ownership of your trademark. As a trademark attorney, I have helped clients in similar situations both draft trademark assignments and record them with the USPTO to ensure that the trademark reflects the right ownership information. I would be happy to have a brief free 15 minute consult call to learn more details and see how I can help. Thanks for your consideration. Best, Roman rvayner@vaynerlegal.com 414 628 9099 www.vaynerlegal.com

When you're selling your business in Texas and that sale includes registered trademarks, getting the Trademark Transfer Agreement right isn’t just paperwork. It’s what protects you and the buyer from serious legal headaches. Here’s what you need to understand about how it all works and what to include. FIRST, THE LEGAL BASICS Let’s get clear on where the law comes into play. If your trademarks are registered with the USPTO, federal law applies, specifically 15 U.S.C. § 1060. If you’ve registered marks at the state level in Texas, those fall under Section 16.061 of the Texas Business & Commerce Code. A lot of businesses have federal trademarks, but some have both, and each needs to be handled the right way. Here’s a critical point: you can’t transfer a trademark by itself. Legally, it has to go with the goodwill tied to it. That means the reputation, customer trust, and market recognition associated with your brand. Courts take this seriously. If you try to assign a trademark without transferring the goodwill behind it, that assignment can be ruled invalid. The trademark has to stay connected to its original source, or the legal protection starts to fall apart. KEY PARTS OF THE AGREEMENT Identifying the Parties and Background Info Start simple. Spell out who’s selling and who’s buying, using full legal names and business addresses. Include a quick explanation in the recitals that you own the trademarks and plan to transfer them as part of the business sale. Detailed Trademark Descriptions List every trademark included in the transfer. For federal marks, include things like registration numbers, any pending application serial numbers, filing dates, and the international classes they fall under. For Texas marks, include the state registration numbers and any other relevant details. Don’t forget common law marks either. If you’ve been using a brand name or logo in business without registering it, it still has value and legal protection. The Assignment Clause Itself This is where the actual transfer happens. The language needs to make it crystal clear that you’re transferring all rights, title, and interest in the trademarks, and just as important, the goodwill that goes with them. That’s not optional. For federal trademarks, this clause has to meet the standard set by 15 U.S.C. § 1060. For Texas marks, the law requires that the transfer include “the goodwill of the business in which the mark is used.” Be sure to include language that talks about transferring the reputation, customer recognition, and market value of the marks. That’s what keeps the assignment legally valid. Purchase Price and Who Pays for What Spell out what the trademarks are worth as part of the overall deal. If the value is rolled into the full business sale price, say that clearly. Also note who’s responsible for any filing fees with the USPTO or Texas Secretary of State, legal costs, and whether there’s any money going into escrow. Warranties and Representations You’ll need to confirm that you’re the sole owner of the trademarks, that they’re valid and enforceable, and that there are no liens, disputes, or infringement claims you know of. You can qualify some of these with “to the best of your knowledge,” especially if you're not sure about everything. The buyer will also need to make some promises, like having the ability to maintain and protect the trademarks going forward. Indemnification Terms This is how you divide up risk. You should agree to cover any trademark issues that started before the sale, such as pending legal disputes or past infringement claims. The buyer takes on anything that happens after the transfer. Be sure to include who will handle any legal defense and how costs are covered. What Happens After the Sale You’ll probably need to sign additional paperwork later to finalize the transfer, especially for filing purposes. You also need to agree to stop using the trademarks after closing. If you’re going to help the buyer with trademark maintenance or recordation, lay that out clearly. Cooperation after closing is often what makes the legal side go smoothly. WHAT IF THERE'S A TRANSITION PERIOD? If you’ll still be involved in operations temporarily or helping during a handoff, add quality control provisions. This matters because if the buyer is using the trademark on the same goods or services you used to provide, the quality needs to stay consistent. Without oversight during that period, trademark rights can actually be lost. That’s called naked licensing, and it’s something you want to avoid at all costs. RECORDING THE ASSIGNMENT Federal Marks To make the transfer legally solid, you’ll need to record it through the USPTO Assignment Center. Right now, it costs $40 for the first trademark and $25 for each additional one in the same document. You have three months from the assignment date to record it to protect against third-party claims. Texas Marks For state trademarks, the process goes through the Texas Secretary of State. The fee is $25, and Texas gives you 90 days to record the assignment. That’s different from the federal timeline, so don’t mix them up. Common Law Marks Since these aren’t registered anywhere, there’s no official filing to do. Just make sure your agreement clearly spells out the transfer and ties it to goodwill. That’s your legal foundation for common law marks. A FEW EXTRA LEGAL PROTECTIONS Include standard contract language too, such as Texas law as the governing law, a venue for disputes, integration clauses, and a method for resolving disagreements. You might want to get the agreement notarized. It’s not legally required in Texas, but it adds a layer of security. If you're staying involved during the transition and helping the buyer keep up with trademark deadlines, make sure that’s written into the deal. COMMON PITFALLS TO AVOID Don’t treat all your trademarks the same. Some may be federal, some state, and some common law. They each need different handling. And never forget the goodwill piece. Without it, your trademark transfer isn’t valid. Also, make sure you stay on top of deadlines. You have three months to record federal assignments and 90 days for Texas. Missing either one could leave the buyer exposed to claims from someone else down the road. THE FINAL ANALYSIS Getting this agreement right helps avoid future disputes and protects the trademark value you’ve built over time. Trademarks are often one of the most valuable pieces of a business, so it’s worth taking the time to spell out exactly what’s being transferred, what the responsibilities are, and what happens next. Because trademark law is detailed and the consequences of mistakes can be serious, it’s smart to work with an experienced IP attorney. They’ll help you match the agreement to your specific situation and avoid costly errors. Mistakes in this area can lead to total loss of rights. If you've built a brand worth selling, make sure it's protected when you pass it on.

When you’re preparing work for a client, the key issue isn’t whether you’ve run a formal copyright search, but whether you have the legal right to use the image. Copyright law automatically protects most images, so relying on the absence of a watermark or a registration record isn’t enough to keep you safe. Copyright Protection and Ownership Under U.S. law, copyright attaches the moment an original work is created and fixed in a tangible form (17 U.S.C. § 102). That means virtually every photo, illustration, or graphic you find online is already protected. Registration with the U.S. Copyright Office strengthens enforcement rights, but it isn’t required for protection. Likewise, the lack of a © symbol doesn’t mean an image is free to use. Because there’s no central database covering all copyrighted images, a formal copyright search isn’t practical or reliable in most cases. Even if you searched the Copyright Office’s records, you’d only be looking at registered works, which are a small fraction of what’s actually protected. Risks of Using Unlicensed Images If you incorporate an image without permission into a commercial project, you and your client could face serious consequences. Infringement can lead to cease-and-desist orders, statutory damages of $750 to $30,000 per work (and up to $150,000 for willful infringement) under 17 U.S.C. § 504(c), and potential liability for the copyright holder’s attorney’s fees. Courts generally view commercial use as disfavoring any “fair use” defense. Even if you didn’t intend to infringe, liability can still be imposed. Best Practices for Designers The best practice is to focus on obtaining images from sources where the licensing terms are clear and legally sound. For example: • Use reputable stock photo agencies such as Adobe Stock, Shutterstock, or Getty, where commercial licenses are explicit. • Choose Creative Commons images that allow commercial use (e.g., CC BY or CC0), but review license terms carefully. • Confirm public domain status when applicable, such as U.S. federal government works. • Contact creators directly for written permission if you want to use their work. • Keep copies of receipts, license agreements, or permission letters so you can show proof of rights if challenged. Reverse image search tools like Google Images or TinEye can be useful to trace the origin of an image and identify whether it’s sold or licensed by a third party. However, this is a step in due diligence, not a substitute for obtaining rights. Professional Responsibility As a freelance designer, your contracts may hold you responsible for ensuring that the materials you deliver don’t infringe anyone else’s rights. Delivering work that exposes your client to infringement claims can damage your reputation and your client relationship. The safest practice is to assume that any image you didn’t create yourself is protected until you confirm otherwise and secure the proper license.