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What is an Offering Memorandum?
An offering memorandum, sometimes called a private placement memorandum, is a legal document issued to potential investors in a private placement deal. It states the deal terms and conditions of the investment opportunity including potential risks and liabilities.
An offering memorandum provides a potential investor with relevant information about a company like in depth financial statements, financial performance, management biographies, description of business operations, and any other information that will help an investor perform due diligence.
Generally, a business owner will hire an investment banker to draft the offering memorandum. The memorandum is a legally binding document and must adhere to the Securities and Exchange Commission (SEC) laws.
Purpose of an Offering Memorandum
The main purpose of an offering memorandum is for business owners of privately held companies to attract investors. The memorandum generates interest by allowing a potential investor to understand the risks, returns, operations, and capital structure of a business.
Offering Memorandum are often used for investment opportunities from:
- Exempt market dealers
- Private placement issuers
- Hedge funds
- Private equity firms
- Private capital firms
- Venture capital firms
- Private mortgage funds
The offering memorandum provides disclosures to the investor which is an important concept in investing. If an investor does not know all the facts about an investment opportunity, they cannot make a good decision about the investment.
Some information that should be disclosed in an offering memorandum includes:
- Management fees
- Investors’ voting rights
- Indebtedness of the business
- How the investment will be repaid
Real Estate Offering Memorandums
Offering memorandums are used in real estate much like in any other investment opportunity. They are commonly used in apartment syndications and other types of commercial investments. The purpose of real estate offering memorandums is to secure investors to raise money to purchase property. Much like any other business plan, the offering memorandum will outline plans to increase property value and potential returns on investments.
Real estate offering memorandums will vary on format but should include the follow sections:
Section 1: Introduction
The introduction will include an overview of the investment opportunity, a description of the property, the minimum amount of capital required to invest, a date the offer expires, and all risks involved in the investment.
Section 2: Disclosures
Generally, there are three types of disclosures in a real estate offering memorandum.
- Sponsor Disclosure
The sponsor disclosure is proof that the sponsor is capable of entering the deal. This disclosure will include items such as the name and contact information of the sponsor and a list of fees and profits payable to the sponsor. It will also contain the sponsor’s background information including their deal history.
- Property Disclosure
The property disclosure contains information about the property. It will usually include estimated costs of projects, and revenue information. The property disclosure should also include the business owner’s plans for using the money raised in private placement.
- Risk Disclosure
The risk disclosure outlines any risks that an investor should be aware of. Some risks include environmental problems or market issues.
Section 3: Operating Agreement
The operating agreement outlines the structure of the proposed deal. It will state the roles and responsibilities of the sponsor and other investors who will be involved in the business plan. It should also contain the rights and roles of every party involved like level of ownership, termination plan, and requirements to transfer ownership.
Here is an article about Operating Agreements .
Section 4: Investment Summary
The investment summary is a large section of the offering memorandum that covers various subtopics which all have their own section and description. These subtopics include:
- Property description
- Investment opportunity
- Purchase price
- Total capitalization
- Preferred returns
- Manager/Sponsor
- Property/Asset manager
- Proposed structure
View some of our Real Estate Lawyers here .
Section 5: Subscription Agreement
The subscription agreement is a copy of the contract that would be signed should an investor agree to proceed with the deal. It should include all terms and how much ownership an investor would be entitled to.
For information on real estate appreciation, read this article.
Image via Pexels by RODNAE Productions
What’s Included in an Offering Memorandum
Every offering memorandum will be custom tailored depending on the investment, however each one must include certain detailed information to ensure the investors have all the information they need for due diligence.
Section 1: Introduction
The Introduction lays out the basic deal terms and offering. It will also provide the investor with some basic information about the company.
Section 2: Summary of Offering Terms
The summary of offering terms, or terms sheet, includes the capitalization of the company, liquidation preferences, conversion rights, voting rights and protective provisions for the investor.
Section 3: Risk Factors
This section will outline possible risks that an investor should be aware of before entering into the contract. Any risk that could impact the investor’s investment should be included in this section.
Section 4: Company Description
The company description should describe what the company does and provide a detailed history of the company including past performance and future goals. Also included in this section should be a description of the company’s competition, advertising strategy, intellectual property, and any other relevant information that an investor may be interested in.
Section 5: Use of Proceeds
Investors are generally interested in how their investment will be used. This section should describe how the company plans to use their funds.
Section 6: Description of Securities
A description of securities will outline the rights, restrictions and class of securities being offered to investors.
Section 7: Subscription Procedures
Subscription procedures are instructions for the investor about how to invest in the offering.
Section 8: Exhibits
In this section, the company can include any supplemental information that an investor may need to make an informed decision. Some examples of what may be included in exhibits are financial statements, shareholder agreements, and any licenses held by the company.
Here is an article that goes over a terms sheet .
Offering Memorandum vs Prospectus
An offering memorandum and a prospectus are very similar documents, however, while an offering memorandum is used for private placements, a prospectus is for publicly traded issues. A prospectus is used when a company is looking for public funds.
These documents share many similarities, and both serve as a detailed business plan to inform investors about their potential investment. Just like an offering memorandum, a prospectus will include terms of the offer, business structure, value, risks, and financial projections.
How to Make an Offering Memorandum
Generally, offering memorandum are drafted by an investment banker hired by the company. An effective offering memorandum should highlight your company’s strengths and provide all the relevant information an investor needs for due diligence.
Here are some things to consider when creating an offering memorandum:
- Readability - Design is important for an offering memorandum. Your document should be easy to read and aesthetically pleasing. Consider the font used, headings and subheadings, bolding key points, and utilizing bullet points for quick scanning.
- Imagery - Photos are especially important for a real estate offering memorandum. Be sure to include high quality professional photos to showcase your property to the investor.
- Writing Style - An offering memorandum is a business document and should be clear, concise, and direct. It needs to be able to be read and understood with ease. Eliminate “fluff” language, keep paragraphs short, and be sure that there are no grammatical errors.
- Call to Action - A clear call to action will encourage your potential investors to take the next step forward in the deal.
Get Help with Offering Memorandums
Do you have questions about offering memorandums and want to speak to an expert? Post a project today on ContractsCounsel and receive bids from lawyers who specialize in offering memorandums and private placement memorandums.
Meet some of our Offering Memorandum Lawyers
Benjamin E.
Benjamin is an attorney specializing in Business, Intellectual Property, Employment and Real Estate.
Richard N.
I have been practicing law for 35 years. In addition to my law degree, I hold an MBA. I've created six companies, currently act as outside counsel to another 12, and have been an advisor to more than 500 startups and entrepreneurs.
Tim E.
Tim advises small businesses, entrepreneurs, and start-ups on a wide range of legal matters. He has experience with company formation and restructuring, capital and equity planning, tax planning and tax controversy, contract drafting, and employment law issues. His clients range from side gig sole proprietors to companies recognized by Inc. magazine.
September 6, 2023
Nadir C.
I am a licensed attorney in Illinois, I am currently a Regulatory Compliance Analyst.
September 11, 2023
Torrey L.
Torrey Livenick, Esq. is a fourth generation Colorado lawyer. Although she was born in California and raised in Nevada, she spent every summer in Colorado and knew she planned to make Denver her home. After graduating from Bryn Mawr College with a degree in Classical Culture and Society, she returned to Las Vegas to work as a paralegal. Once she spent five years building her skills and confirming her interest, she attended Emory University School of Law. Torrey’s interests include trivia (she even was a contestant on Jeopardy! during her law school days), video games, playing with her cats, and the arts. She is active in pro bono organizations including Metro Volunteer Lawyers.
September 6, 2023
Peter H.
Haber Law Firm, APC, is a transactional business law firm with a focus on small/mid-market business purchases and sales, outside general counsel, and start-up assistance for businesses in their early stages. Peter Haber started Haber Law Firm, APC after several years as a legal executive at Popcornopolis, a gourmet popcorn brand sold at groceries and stadiums nationwide. In this role, Peter served as the company’s sole in-house legal advisor as it related to all functions of the company’s operations, including dispute resolution, compliance, and employment law, to name a few. With his help and guidance, the company relocated its entire corporate and manufacturing operation, developed a new factory and warehouse, and was successfully acquired by private equity. Prior to this, Peter was a litigator and business attorney with distinguished Los Angeles litigation boutiques. Such matters included the representation of numerous businesses in litigation and in the resolution of pre-litigation disputes as well as the representation of professionals in liability defense matters, including hospitals, physicians, and brokers.
September 7, 2023
Kyle T.
Obtained J.D. in December 2021, admitted to the Indiana Bar in November 2022. Began working as a clerk for civil defense firm in March 2022 and have been the same firm to the present, currently working as an Associate Attorney.
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