ContractsCounsel Logo
Home Blog Trademark Logo

Jump to Section

ContractsCounsel has assisted 86 clients with trademarks and maintains a network of 85 intellectual property lawyers available daily. These lawyers collectively have 16 reviews to help you choose the best lawyer for your needs.

How Do You Trademark a Logo?

You trademark a logo by clearing it first and filing a trademark application with the US Patent and Trademark Office (USPTO). Upon approval, your company can affix a trademark symbol to the logo for protection under intellectual property and trademark law.

Here is a web page that discusses trademarks

Trademark Protection Explained

Trademark protection on a logo is relatively straightforward. However, there are some legal considerations to make beforehand. A trademark will protect your logo when you have the trademark symbol affixed.

You may not have legal rights to trademark your logo, so many applicants perform preliminary and comprehensive trademark searches for clearance. Once the USPTO approves your request, you then have permission to use it. However, keep in mind that legal rights to use a trademark is established through actual use of the trademark in commerce.

Below, we’ve answered some frequently asked questions (FAQs) when it comes to understanding trademark protection:

  1. How Long Does a Trademark Last? A trademark must be renewed every ten years. However, you could essentially keep renewing your trademark for the duration of your life and beyond.
  2. Can you transfer trademark ownership to another party ? You can transfer your trademark to another party via a trademark assignment agreement. This agreement will explain the terms and conditions of the ownership transfer in exchange for compensation or a percentage of profits.
  3. Are Trademarks Good for Logos? Yes, trademarks are suitable for logos. They protect all company symbols, and slogans that distinguish you in the market.

This web page also explains how trademark symbols work.

How Much Does It Cost to Trademark a Logo?

It can cost up to $750 for a paper trademark filing to the USPTO, with an electronic filing costing as little as $250. State-level agencies vary and typically cost between $50 and several hundred dollars. Additionally, costs associated with trademarking a logo vary by country.

Meet some lawyers on our platform

Damien B.

19 projects on CC
CC verified
View Profile

Umar F.

3 projects on CC
CC verified
View Profile

Jeremiah C.

108 projects on CC
CC verified
View Profile

Sara S.

147 projects on CC
CC verified
View Profile

Who Needs to Trademark a Logo?

Logo owners need to trademark a logo. They typically include businesses, entrepreneurs, social services, non-profits, and more. Many legal and financial benefits are associated with protecting a brand, regardless of the entity type.

Here are some compelling reasons to trademark a logo:

  • Foundation: Serves as the foundation of your brand, alongside your business name. It visually communicates everything about your business through its color(s), font, and design.
  • Identification: Serves as the most effective means of identifying your business, products, or services. Indeed, some logos become so instantly recognizable that consumers subconsciously seek them out rather than the business name.
  • Competitive advantage: It distinguishes you from the competition, which is one of the primary reasons to trademark it.

What is a Trademark Search?

A trademark search helps trademark applicants clear their mark, symbol, logo, or slogan for use. In addition, they uncover information about registered and unregistered that could disrupt the process. There are two kinds of trademark searches, including preliminary and comprehensive.

Below, we’ve explained how they both work in greater detail:

Type 1. Preliminary Trademark Search

Preliminary trademark searches are high-level searches that limit the scope and depth of the process, thereby returning fewer searches. However, they are faster and more affordable than comprehensive searches.

It generally encompasses all existing federal trademark registrations and pending applications on file with the USPTO. A preliminary trademark search generally excludes unreported and unregistered trademark searches.

Due to its limitations, this search type is not a substitute for a comprehensive one. However, you can use them as a cost-effective guide in the initial design, planning, and application phases.

Part 2. Comprehensive Trademark Searches

Comprehensive trademark searches are time-consuming and expensive. They cover most of the exclusions mentioned above and trademarks that are not only identical but also phonetically similar. You can obtain a comprehensive search report from a trademark lawyer.

A comprehensive trademark search has inherent limitations and cannot guarantee your ability to use or register it without committing trademark infringement. However, it is more detailed than a screening search by incorporating more significant resources.

It is critical to remember that the USPTO search is not a substitute for conducting a trademark search. The USPTO searches existing federal trademark registrations and pending applications on file when filing a federal trademark application. However, they will not search for state registrations or common law trademark usage, which could create legal issues down the road.

How to File a Trademark Application

Consider whether you want to submit a full-color or black and white logo when submitting your trademark application. While many businesses register their logo in full color, there are several reasons why this is not a good idea.

If your logo is color trademarked, you cannot change the color without filing a new trademark application or amending an existing trademark application. Therefore, you should always obtain trademark protections for all versions, colors, and iterations of your logo.

Here are the ten steps for filing a trademark application:

  1. Step 1. Perform a preliminary and comprehensive clearance search
  2. Step 2. Submit your initial application via TEAS at uspto.gov.
  3. Step 3. Affix a high-resolution copy of your logo to the application
  4. Step 4. Complete an “Intent to Use” form since this affects your application
  5. Step 5. Pay for all applicable filing fees, which will vary
  6. Step 6. Check with your secretary of state’s (SOS’s) office about state rules
  7. Step 7. Wait for the USPTO’s confirmation that you received the trademark
  8. Step 8. Affix the trademark symbol to your logo as “™” or “TM”
  9. Step 9. Register your trademark with your SOS’s office
  10. Step 10. Monitor your trademark for infringement

Prevent your logo from being used by another company. Your trademark lawyer can help you monitor this type of activity and handle cease-and-desist actions. Remember: if you alter the logo after approval, you will have to file a new application on the latest iteration for IP protection.

Trademark vs. Copyright vs. Patent

There are several choices for protecting your intellectual property, including trademark vs. copyright vs. patent. However, a trademark is generally the best choice for preserving a logo.

Here is an explanation of how each one works by comparison below:

Copyright vs. Patent

Patents protect products or processes with a functional purpose, such as technologies and inventions. Copyrights protect creative works, like art, literature, music, film, and other areas of the humanities. Design patents cover the non-functional appearance of objects, making them similar to copyrights.

Copyrights vs. Trademarks

Copyright protection applies to creative works fixed in a tangible medium. For example, trademarks protect company trade dress and expressions, like logos, that make the company distinctive from the competition. They do not protect individual words, phrases, or titles.

When a logo incorporates artistic elements, the lines between copyright and trademark can blur. Copyright protections may apply to the logo as a creative work. In contrast, trademark protections prevent competitors from misusing the logo. However, they do not prevent competitors from using a similar logo or design in a way that does not create confusion.

Patents vs. Trademarks

Patents protect inventions, whereas trademarks distinguish one product or service from competitors. A patent provides better protection as it prohibits others from manufacturing, selling, or using an invention without the owner’s permission. A trademark simply prohibits other parties from marketing similar products in a way that causes consumer confusion.

Post a project in ContractsCounsel’s marketplace to get flat fee quotes from top-rated lawyers for your legal project. All lawyers are vetted by our team and peer-reviewed by our customers for you to explore before hiring.


ContractsCounsel is not a law firm, and this post should not be considered and does not contain legal advice. To ensure the information and advice in this post are correct, sufficient, and appropriate for your situation, please consult a licensed attorney. Also, using or accessing ContractsCounsel's site does not create an attorney-client relationship between you and ContractsCounsel.


Need to file a trademark application?

Create a free project posting
Clients Rate Lawyers 4.9 Stars
based on 11,549 reviews

Meet some of our Lawyers

O.T. W. on ContractsCounsel
View O.T.
5.0 (1)
Member Since:
March 8, 2023

O.T. W.

Attorney
Free Consultation
Washington, DC
9 Yrs Experience
Licensed in MD, NY
Texas Southern University - Thurgood Marshall School of Law

Hi, my name is O.T. and I own The Walker Collective, a law firm that caters to the contractual, intellectual property, and business formation needs of creative entrepreneurs and small business owners. I am licensed to practice in Maryland and New York.

Garrett M. on ContractsCounsel
View Garrett
4.9 (6)
Member Since:
June 15, 2023

Garrett M.

Attorney
Free Consultation
Cincinnati, Ohio
4 Yrs Experience
Licensed in KY, OH
University of Cincinnati College of Law

Attorney Garrett Mayleben's practice is focused on representing small businesses and the working people that make them profitable. He represents companies in structuring and negotiating merger, acquisition, and real estate transactions; guides emerging companies through the startup phase; and consults with business owners on corporate governance matters. Garrett also practices in employment law, copyright and trademark law, and civil litigation. Though industry agnostic, Garrett has particular experience representing medical, dental, veterinary, and chiropractic practices in various business transactions, transitions, and the structuring of related management service organizations (MSOs).

Daehoon P. on ContractsCounsel
View Daehoon
4.7 (119)
Member Since:
November 26, 2021

Daehoon P.

Corporate and Commercial Lawyer
Free Consultation
New York, NY
8 Yrs Experience
Licensed in NY
American University Washington College of Law

Advised startups and established corporations on a wide range of commercial and corporate matters, including VC funding, technology law, and M&A. Commercial and Corporate Matters • Advised companies on commercial and corporate matters and drafted corporate documents and commercial agreements—including but not limited to —Convertible Note, SAFE, Promissory Note, Terms and Conditions, SaaS Agreement, Employment Agreement, Contractor Agreement, Joint Venture Agreement, Stock Purchase Agreement, Asset Purchase Agreement, Shareholders Agreement, Partnership Agreement, Franchise Agreement, License Agreement, and Financing Agreement. • Drafted and revised internal regulations of joint venture companies (board of directors, employment, office organization, discretional duty, internal control, accounting, fund management, etc.) • Advised JVs on corporate structuring and other legal matters • Advised startups on VC funding Employment Matters • Drafted a wide range of employment agreements, including dental associate agreements, physician employment agreements, startup employment agreements, and executive employment agreements. • Advised clients on complex employment law matters and drafted employment agreements, dispute settlement agreements, and severance agreements. General Counsel • As outside general counsel, I advised startups on ICOs, securities law, business licenses, regulatory compliance, and other commercial and corporate matters. • Drafted or analyzed coin or token sale agreements for global ICOs. • Assisted clients with corporate formations, including filing incorporation documents and foreign corporation registrations, drafting operating and partnership agreements, and creating articles of incorporation and bylaws. Dispute Resolution • Conducted legal research, and document review, and drafted pleadings, motions, and other trial documents. • Advised the client on strategic approaches to discovery proceedings and settlement negotiation. • Advised clients on employment dispute settlements.

Jonathan F. on ContractsCounsel
View Jonathan
Member Since:
January 28, 2024

Jonathan F.

Senior counsel
Free Consultation
St. Louis, Missouri and The Villages, Florida
32 Yrs Experience
Licensed in MO
Saint Louis University School of Law

Trial and transactional attorney with over 30 years experience with complex business transactions and disputes.

Aaron S. on ContractsCounsel
View Aaron
Member Since:
January 28, 2024

Aaron S.

Attorney
Free Consultation
Los Angeles, CA
5 Yrs Experience
Licensed in CA, TX
University of Texas School of Law

My passion is protecting the passions of others. I have 5+ years of contract review, and all aspects of entertainment law including negotiation, mediation, intellectual property, copyright, and music licensing. I also have experience working with nonprofits, and small businesses helping with formation, dissolution, partnerships, etc. I am licensed in both Texas and California.

Nuo Jia (Lois) L. on ContractsCounsel
View Nuo Jia (Lois)
Member Since:
February 7, 2024

Nuo Jia (Lois) L.

Managing Member
Free Consultation
New York
10 Yrs Experience
Licensed in MI, NY
University of Detroit Mercy

Attorney Lois Li is a bilingual business and commercial attorney licensed in Michigan, U.S. since 2014, in Ontario, Canada since 2015, and in New York, U.S. since 2020. As an attorney licensed in two countries, Lois leads Alpine Law’s US/China/Canada practice. She is experienced in legal and contractual transactions in both English and Chinese. Lois has over six years of experience in assisting clients with business operations and legal services, and is specialized in advising companies with legal needs in International Business, Securities law, Cryptocurrency – Block chain, and Fin-Tech. Having served as both an outside and an in-house counsel, Lois worked with many startup and small businesses. With a strong understanding of core business and the ability to translate business needs into legal requirements, Lois has assisted many companies to establish policies and procedures, and drafted and negotiated employment and transaction contracts. Further licensed as a Registered Nurse since 2010, Lois specializes in healthcare law and is experienced in FDA, HIPAA, Medicare and Medicaid regulations. She has assisted many businesses in the medical and healthcare industry.

Dany C. on ContractsCounsel
View Dany
Member Since:
February 14, 2024

Dany C.

OnlyFans Attorney
Free Consultation
California
3 Yrs Experience
Licensed in CA
George Washington University Law School

Lawyer Vets APC is a digital legal practice founded on the idea that legal services should be available to all– Not just a privileged few. In support of this mission, we leverage technology to reduce overhead, increase productivity, and put more money in our client's pockets.

Find the best lawyer for your project

Browse Lawyers Now

Quick, user friendly and one of the better ways I've come across to get ahold of lawyers willing to take new clients.

View Trustpilot Review

Need to file a trademark application?

Create a free project posting
Clients Rate Lawyers 4.9 Stars
based on 11,549 reviews
CONTRACT LAWYERS BY TOP CITIES
See All Intellectual Property Lawyers
TRADEMARK LOGO LAWYERS BY CITY
See All Trademark Logo Lawyers

Contracts Counsel was incredibly helpful and easy to use. I submitted a project for a lawyer's help within a day I had received over 6 proposals from qualified lawyers. I submitted a bid that works best for my business and we went forward with the project.

View Trustpilot Review

I never knew how difficult it was to obtain representation or a lawyer, and ContractsCounsel was EXACTLY the type of service I was hoping for when I was in a pinch. Working with their service was efficient, effective and made me feel in control. Thank you so much and should I ever need attorney services down the road, I'll certainly be a repeat customer.

View Trustpilot Review

I got 5 bids within 24h of posting my project. I choose the person who provided the most detailed and relevant intro letter, highlighting their experience relevant to my project. I am very satisfied with the outcome and quality of the two agreements that were produced, they actually far exceed my expectations.

View Trustpilot Review

Need to file a trademark application?

Create a free project posting
Clients Rate Lawyers 4.9 Stars
based on 11,549 reviews

Want to speak to someone?

Get in touch below and we will schedule a time to connect!

Request a call

Find lawyers and attorneys by city