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Product disclaimers are an important part of your business and marketing strategy. They can help you avoid legal problems and protect your business from lawsuits. You may be surprised to learn that there are many different types of product disclaimers.

If you're a retailer or wholesaler, the most common type of product disclaimer is a merchant's disclaimer, which is typically found on product labels, instruction manuals, separate documents inside the box, or on the back or bottom of a product's packaging. These disclaimers often contain information about the manufacturer and other legal information, like where products were made and when they were shipped out.

What is a Product Disclaimer?

Product disclaimers are a form of legal disclaimer. They are statements that appear on products or in advertisements to protect a company from liability. Product disclaimers can be found on many consumer goods, including medicine, food, and household products. These disclaimers cover a wide range of topics and aim to inform the consumer about any potential risks associated with using the item in question. The disclaimers also limit liability for the company and disclaim any warranties on the product.

The purpose of a product disclaimer is to alert customers about potential hazards in using a product or service. Consumers need to read these disclaimers before purchasing because they could provide them with valuable information about how to use products properly and safely.

When Do You Need a Product Disclaimer?

If you're selling products, you need a product disclaimer. In order to avoid the risk of losing sales and facing legal action from consumers who are unhappy with the quality of your products, it is important to mention a disclaimer at the back of every product. Here are five reasons why it's important to include a product disclaimer on your website or packaging:

  • It Protects You Against Liability Claims

    The best way to protect yourself against liability claims is by clearly stating what your product is, what it does, and how it works, i.e., all in one place on your website or packaging. This way, there will be clarity about what your customer should expect from using your product.

  • It Helps You Stand Out from Competitors

    Your competitors might have the same products as yours but don't have the same brand personality. Product disclaimers let you communicate who you are as a company and what makes your product unique, i.e., all while establishing trust with potential buyers.

  • It Protects Against Lawsuits

    A disclaimer protects you from liability in cases where one of your customers experiences any damage or other problem while using one of your products. The disclaimer also lets customers know what they should expect when using your product and how they should use it correctly.

  • To Prevent Warranty Claims

    If you sell a product, the buyer will likely want to be able to make warranty claims against you if something goes wrong with the item. A product disclaimer will put them on notice that they have no recourse under warranty law.

  • To Keep Your Business Compliant with Regulations in Your Industry

    Product disclaimers are required under federal law for certain products and services. For example, if you're selling food or supplements, you must have a nutrition facts label on your packaging. If you sell financial products such as life insurance, annuities, and mutual funds, you must have a prospectus available for customers to read. The requirements for a product disclaimer vary widely depending on the product or industry. These documents must include specific information about the products being sold so it is important to consult with a lawyer to ensure you follow the appropriate laws.

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Which Businesses Require Product Disclaimers?

Disclaimers are used to protect businesses from legal liability. Businesses that sell products or services often require disclaimers to protect themselves against potential legal issues that may arise from selling the products or services. Businesses that require product disclaimers include:

  • Advertising

    Disclaimers are required by law in advertising, especially when you make claims about your products or services that could be considered misleading or deceptive. For example, suppose you claim that your product will cure a condition or prevent disease when it does not. In that case, you must include a disclaimer stating that your statement has not been evaluated by the Food and Drug Administration (FDA).

  • Health Products

    Disclaimers are required for every health product that is not FDA-approved. The disclaimer must state that the product has not been approved by the FDA and may not be safe or effective for its intended use.

  • Affiliate Programs

    Affiliate programs are one of the most common ways for websites to generate revenue. Affiliates are people who promote a brand's products in exchange for a commission on every sale they make. Product disclaimers are essential for affiliates because they let consumers know that you aren't personally endorsing or recommending specific products or services.

  • Health or Fitness Consultation

    Consultants who offer health or fitness advice, such as nutritionists, personal trainers, and cosmetologists, must provide a disclaimer when using social media. The disclaimer should explain that the information is not intended as a substitute for medical advice and should not be used without consulting a medical professional.

How can a Lawyer Help You in Drafting a Product Disclaimer?

A lawyer can help in many ways when it comes to product disclaimers. For example, a lawyer can help you draft a disclaimer to cover all possible legal issues if you sell a product or offer a service. They can also help you with any other legal issues surrounding your business. For example, if you sell products that are not yours and someone claims that they have been damaged because of your negligence, a lawyer can help you draft a valid defense against this claim.

The same applies to any other cases where you may need legal assistance. There are many reasons why an entrepreneur should hire a lawyer when starting a company. The first reason is that the laws are complex to comprehend, which makes it challenging for small businesses and entrepreneurs to understand how they should manage their companies legally. This is especially true if they do not have enough experience in business matters or law in general.

Another reason entrepreneurs should hire lawyers is that certain regulations govern every type of business activity, no matter how much money they make or how large they are as companies or organizations. These regulations require compliance with local and state laws to prevent illegal activity from happening within their operations, such as forgery and theft, among others.


A product disclaimer is a written statement accompanying your product, explaining how and why the product may cause injury or harm. It's important to have a disclaimer on your product because it informs the consumer of any potential risks or perils they should be aware of before using the product.

ContractsCounsel is not a law firm, and this post should not be considered and does not contain legal advice. To ensure the information and advice in this post are correct, sufficient, and appropriate for your situation, please consult a licensed attorney. Also, using or accessing ContractsCounsel's site does not create an attorney-client relationship between you and ContractsCounsel.

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