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Network Effects

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What is a network effect?

The network effect describes how the value of something, such as a product, changes to a consumer when the number of other individuals also using the product changes.

Note that network effects can exist in any network, such as the pony express or old-school landline phones. Network effects can be defined as the incremental benefit or convenience gained by a current user for each new user that eventually joins the network.

Elements

Examples of network effects include:

  • Example 1: E-Commerce: Etsy, eBay, and Amazon
  • Example 2: Ticket Exchange: Ticketmaster, and StubHub

Here is a comprehensive article about network effects .

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