Does your website not have one yet? Don’t panic; instead, work with a contract lawyer to draft yours. It should contain the following elements:
There must be absolute transparency about how your company is using the data it collects. This encompasses everything from tracking cookies to email lists. Should your company share data with third parties, make this abundantly clear. Not doing so is a grave error that could result in significant legal ramifications.
If you are collecting data, you are storing it somehow. Visitors to your website have the right to know that you are storing their data, as well as what steps you are taking to protect it. While this is most critical when the data is related to payments, this cannot be skipped even if your site doesn’t offer transaction capabilities. If you aren’t sure how the data is being protected, this is a sign that you need to consult with a technology security expert.
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